Define the long term strategy of the product and create product road map;
Prepare product documents including Market Requirement Documents and product use cases to drive product activity;
Develop pricing strategies and product policies; Oversee product development;
Co-operate with the development of the annual forecasts, marketing and business plans in line with defined budgets;
Manage marketing budgets to meet defined KPIs and sales targets;
Co-operate and communicate with cross functional teams;
Develop product marketing plan and event campaigns to generate product awareness and demand;
Carry out market access research and plan product launch;
Conduct product presentations;
Develop marketing materials; Review and adapt clinical information for promotional purposes;
Close liaison with the sales team to assess the response to and suitability of current promotional material and to ensure these material are being used optimally;
Supply sales with latest research and marketing information;
Research and analyze market conditions;
Identify and develop all Key Opinion Leaders, Key Decision Makers and Key Accounts;
Identify key competitors and consumer trends;
Identify opportunities for new and existing products, innovations and product enhancements;
Make visit of Medical calls regularly;
Provide ongoing training;
Manage product-related support, feedback and inquiries from users;
Support the sales team with the necessary clinical and technical expertise to enable them to promote the product line;
Advise the sales force and senior managers of new developments regarding the supplier companies or competitor products;
Build strong relationships with key customers (KOLs), provide clinical data, technical and educational support, monitor current trends and environmental factors, discuss needs and provide solutions;
Independently and co-operatively participate in the sales process to achieve shared team and company sales target;
Act as point of first reference for all product related enquiries and work collaboratively with colleagues in regards to regulatory affairs.
Job Requirements
Required Number : 1
Year Experience : Not required
Minimum Career Level : Manager
Minimum Education Level : Bachelor Degree
Job Skills : Qualification :
Bachelor Degree of Pharmacy or Medicine (or related science graduation)
Good command in English (a MUST)
Literacy in computer such as word, excel, PowerPoint.
Knowledge & working experience :
3-5 year-experience in Product Management position in Medical Devices or Pharmaceutical company
Good understanding of Vietnam medical & healthcare market
Good relationship with hospitals
Skills :
Presentation & communication skills
Strategic thinking
Analytical skills
Product marketing & launch
Language :
Computer Skill :
Non Technology Skill :
Others skill :
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