Growth Performance Lead - VNKH
Ho Chi Minh City
6 ngày trước

Growth Performance Lead : VNKH


Zone Growth Performance Head




Mastering of all data sources & their utilisation as an enabler to the market activation (VNKH) of strategies of ASEA Zone

  • Leading business analytics : sales and share reporting, performance tracking and evaluating ROI. Continuously provide integrated view of performance using various resources & data.
  • Provide analytical support for decision making and resource allocationCountry level Sales target trackingCountry level SIP

  • 360-degree business partnering on competitive intelligence : Provide a clear view on the performance of our portfolioVs competition / Vs forecastsIdentify alerts and opportunities in partnership with the Category teamsActivate Performance mindset across organisationTracking all the drivers / levers of performance : Brand Health, Media KPIs, Execution tracking (RTZ / TRAX)
  • Leading data and digital edge capabilities for the zone : applying best practice on data capabilities and leading an additional / new capability for the zone (forecasting / ROI / dashboarding / data visualization etc.
  • Manage database systems and data providers in alignment with zone best practicesOwn measurement & analytics program across all investments


  • Data Governance Knowledge owner of the mechanics of the various data sources in the country and be abreast with upcoming changes or one-time challenges.
  • Able to bring together a country view of performance using internal (SISO) and in-market dataMonitor and identify new / additional source of information that can be leveraged including possible e-commerce retailer dataBe the key point of contact for the Zone Growth Performance Head on the integrity of local data.

    Support any clarification, remedial actions required.

  • Business Analytics & Performance Drive performance mindset by supporting performance reviews, objective analysis and communication as well as monitoring agreed next steps.
  • Track market performance and execution; track performance on key operational priorities (including TRAX / RTZ operational management) in collaboration with Zone / Regional Growth Performance hubs Bring forward analytical insights to in-market teams, including customer leads and marketing leadsPerformance on input drivers, Channel performance, Sub-CategoriesMeasurement of investment including mediaMeasurement of distribution and commercial investmentsProvide a clear and complete and unbiased view on performance connecting insights coming from financial data, market data, media data, commercial dataProducing our KPI tracking and performance monitoring reports to support the overall business objectives.

    Sales targets : support the process of Country level target setting, tracking aligned with business objectives and tacticsOperational management of SISO data collection and managementOperational management of SIP / SFE (as per market requirements)

  • Competitive Intelligence and External Environment Track & predict external dynamics in the market, relevant to the business and evolution, work with analytical experts on forecasting.
  • Build competitive scans as required leveraging various internal or external resourcesBring together the cross-functional effort on Competitive Intelligence to create a clear picture of the in-market competitive players (across understanding in the market data, customer teams, marketing teams etc.

    Own price-volume-NPD activation in the zone including running the workshops with multi-functional team and providing input into the pricing calendar.

  • Data and Digital Capability Progress (potential to lead projects for the zone) Lead a new capability on data for the zone (forecasting / MMM / dashboarding / data visualization etc.
  • Coordinate and work with other Growth Performance Leads / Managers leading data capabilities for the zone on particularly piecesOwn the measurement plan for the country including A / B testing, Digital investments, Result of Media heavy-ups, Channel or Trade investmentsUnlock commercial opportunities and improve forecasting accuracy


  • Zone Growth Performance Head (reporting manager)
  • Country GM
  • Country LT, including Country Financial Performance, Growth Activation, Customer Lead
  • Peer Growth Performance Leads / Managers across the zone (in other ASEA markets)
  • Global Data steward / Sinergi team


  • Business or scientific background, Bachelor degree, MBA is a plus
  • Required knowledge and / or experience

  • Excellent analytical and skills
  • Experience in OTC industry is a plus;
  • Team spirit, persuasiveness & influence, highly collaborative with all cross functional partners
  • Strong analytical thinking, action planning and organizing
  • Comfortable in highly matrixed environment with multiple stakeholders
  • Language skills

  • Excellent communication and presentation skills (both written and spoken) in local language + English
  • Key Dimensions

  • Reports to the Zone Growth Performance Head
  • Manager of VNKH Business Analyst (1)
  • Manager of VNKH SFE / SFA / MCE Analysts (3)
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