Mô tả công việc
FUNCTIONAL BUSINESS OBJECTIVES (FBOs) : - Develop concept, implementing creative copy and communication for advertising and marketing campaigns.
Write and edit copy supporting all marketing activities, crafts compelling messages to convey a concept and support a design.
REPORTS TO : Marketing ManagerA. 30% Copy planning & research- Create positioning and creative communications strategies based on seasonal big stories, and transform those strategies into copy for all marketing vehicles.
Brainstorm, create, and transform ideas into words for articles, advertisements, publications, video and website content.
Use analytics to track the performance of your work and plan future content accordingly.- Analyze, report and present the effectiveness of your campaigns to leadership.
Work collaboratively within a cross-functional team environment to complete the campaign.B. 70% Copy creation & optimization-
Consistently write and edit clear and persuasive copy for websites, brochures, ads, social media, and other means of advertising to help guide customers through their buyer’s journey and generate leads.
Draft various styles for diverse audiences.- Research vendor, competitor and customer information to clearly explain features and benefits.
Translate technical, industrial terminology into accessible, benefit-oriented information.- Proofreads and edits blogs, press releases, collateral, and other marketing related pieces.
Maintain brand’s integrity in all content work.Key Performance Indicators (KPI’s)- Meet 100% production target (weekly and monthly monitoring).
Meet at least 90% targeted content performance on CTR, lead generation, etc. (daily, weekly, monthly & yearly monitoring).
Meet 100% deadline on all communication, request, planning & reporting.
Yêu cầu công việc
At least 1-2 years of experience in creating, writing and publishing marketing content.- Good English : 7 IETLS or 850 Toeic (estimated)-
Time / task management skills & Good people skills- A doer at heart, but excels at motivating and leading people too.- Highly organized and able to balance multiple projects at the same time.
Attention to detail, a knack for turning around clean, witty, accurate copy on tight deadlines.- Positive attitude, determined, hard-
working, lifestyle-obsessed, team-oriented, responsive, and comfortable collaborating, but also able to work independently.
Bảo hiểm theo quy định, Du Lịch, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Chế độ nghỉ phép, Chế độ tập thể dục