Analyze, track and optimize on an ongoing basis effective benchmarks for measuring the campaigns performance including keyword / placement bids, account daily / monthly budget caps, impression share, quality score, CTR, conversion rate and other important metrics and proactively make strategic recommendations to meet campaign goals and improve performance.
Communicate with internal stake holders on project development, timelines, and results. Work closely with the other team members to meet goals.
Monitor and administer analytics dashboards and key reporting MIS tools and regularly make recommendations for improving the data available.
Stay ahead of the competition by analyzing, keeping pace and regularly documenting search engine and PPC industry trends across web and mobile platforms, and adopting new / best practices on an ongoing basis.
Relevant experience of 2-3 years in Performance marketing roles
Expertise in Google / Omniture analytics
Through understanding of Google AdWords and Facebook Business Manager
Understanding of Bid Management Tools
Number Crunching and Presentation skills
Understanding basic of Programmatic
Language Vietnamese & English