Customer Development Partner ( South Central)
Corby
Da Nang
1 ngày trước

Budgeting & Control : Contribute in-depth information and analyses on assigned area for the formulation of annual plans and budgets, execute approved operational plans and budgets,

Distribution / Sales : Act as unique PRVN point of contact for assigned outlets, in order to ensure achievement of sales objectives within assigned area

  • Implement annual portfolio and channel plans
  • Identify potentials (incl Onpremise & Offtrade), convince new outlets / customer, and negotiate standard contracts including sales prices / distribution channels.
  • Set and monitor monthly OnPremise + Offtrade targets, maintain and develop good relations with all outlet owners / manager / staff.
  • Joint planning and provide merchandising and business development recommendations / advices (learnt from the market best practise) to the outlets.
  • Ensure Contracted Outlets respectfully buy PRVN product from assigned suppliers (Champion / Preferred Partners) in the same region
  • Propose the list of trusted PRVN supplier to other outlets.
  • Business Information & Intelligence : In order to help ensure PRVN's continuous adaptation to market trends and innovative competition.

  • Keep active watch on market, competition, counterfeiting, wholesalers, retailers, customers and consumer trends.
  • Capture any relevant information on the Chatter platform.
  • Produce monthly Market and Competitor Movement report (distribution, new visibility or activation on any brand, PRVN vs.
  • competition positioning and market overview) in own area including On-premise & Off-trade.

    Category Management : In order to ensure best adaptation of PRVN offer to each customer touch points.

  • Apply investment package (On-premise Service Pack) and activities guidelines and standards per type of On-Premise segment.
  • Assist Trade Marketing in testing new ideas of value added services to customers in own network.
  • Animation & Visibility : In order to develop consumption of loyal target consumers and ensure attraction of new consumers within assigned area..

  • Convince outlet owners to use allocated promotional budget, initiate ideas or implement Trade Marketing's ideas effectively.
  • Recommend and organize PRVN actions and / or animations (tasting, special price offers, FOC bottles, raffle / contest, theme nights, private nights).
  • Coordinate with Market Research in adhoc On-premise activation / regular consumer service at On-Premise outlets.
  • Coordinate upon Trade Marketing for larger scale projects (joint venture outlets activation, national promotion)
  • Coordinate Merchandiser team to ensure the standard visibility in assigned Off-Trade outlets.
  • Recommend and implement promotional actions for outlets (special packs, FOC bottles for display and presents...)
  • Fully understand the promotional guidelines from the doted line Off-trade, thence practically apply to the Off-trade outlets.
  • Sales Force Effectiveness : In order to optimize sales performance within assigned area.

  • With supportive system of PROS SFDC CRM, comply On-Premise call frequency standards as the following : standards (Outlet Visitation, Visitation checklist / information updated) Outlet creation & status updatesOutlet.
  • Outlet Visitation planVisitation achievement (GPS captured)Information checklist fulfillment reflect outlet’s capacity & operation (min 80%)

  • Manually comply Off-trade sales call frequency guideline created by doted line Off-Trade (as create new outlets, outlet visitation, update / record required information and fulfill the required reports).
  • Respect all sales operation processes & procedures (MCF, FOC, Sponsorship, Capsule collection, T&E)
  • Sales Reporting

  • Monitor and performance report level (incl On-Premise & Off Trade) of achievement of sales target.
  • Off-take report (PRVN & competitors (if any)).
  • A&P Report of A&P budget within assigned area.
  • Submit estimations for Sales forecasts.
  • Complete GMA sighting & Listing report
  • Báo cáo công việc này
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