Senior Brand Manager
First Alliances
Hồ Chí Minh
2 ngày trước
source : CareerBuilder

Mô tả Công việc

To develop and deploy marketing plans, both ATL and BTL, aligned with Business Strategy.

RESPONSIBILITIES

1. Understanding consumers’ Insights

  • Understand Media landscape and trends to maximize the investment and effectiveness
  • Manage research to understand market dynamics, competition, consumer / contractor / architect / customer insights through (internal and external research, analysis on competitive trends, direct trade visits)
  • Monitor Brand positioning vs. competitors
  • 2. Business Management & Innovation

  • Manage above-the-line Marketing budget effectively and efficiently
  • Share market understanding with top management and explore the opportunities for building brand leadership through assigned categories
  • Define media channel mix and efficient price positioning to extend brand awareness on potential market / categories.
  • Align with the other Business functions to ensure timely and effective launch
  • Develop and manage eCommerce.
  • 3. Brand equity / communication

  • Integrate the brand positioning across all the elements of the Marketing mix for both ATL and BTL
  • Coordinate with Corporate Marketing functions to align on global campaigns and new production / innovation launches
  • Work with relevant agencies for developing and implementing the communication plan
  • 4. Digital channel management and eCommerce

  • Manage Digital marketing strategies (in line with overall budget and business objective) and execution
  • Develop the eCommerce channel, working both with internal and external partners
  • Work with Global eCommerce team to build Ariston Global eCommerce capabilities
  • Closely monitor performance of Digital channels in driving sales
  • 5. Team management

  • Manage and develop brand team for great team spirit and environment
  • Leverage employee skills for high efficiency
  • Training and coaching for team members
  • Yêu Cầu Công Việc

  • Fluency in English
  • Good analytical skills
  • Good communication and organizational skills.
  • Able to work within a team.
  • University degree, major in Marketing, business administration or foreign trade
  • Minimum 5 years of experience in Marketing Field and at management level.
  • Cross Functional Appreciation
  • Category : FMCG, Electronic Appliances
  • Good understanding of local market and consumer’s behavior
  • Ability to take multitask, people and team oriented, Can do attitude
  • Báo cáo công việc này
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