Deputy Marketing Manager for CRM
Savills Vietnam Co. Ltd
Hồ Chí Minh, Vietnam
5 ngày trước
source : CareerBuilder

Mô tả Công việc

  • Planning and delivering CRM strategies encouraging customer retention and customer loyalty.
  • Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
  • Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities.
  • Managing the team and working closely with all departments to ensure the CRM works effectively for all aspects of the company.
  • Overseeing and driving direct communications / relationship with customers, specially VIPs, through the CRM.
  • Ensuring the database is segmented effectively for targeted marketing activities.
  • Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
  • Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
  • Plan and deliver CRM strategies encouraging customer retention and customer loyalty.
  • Work with external partners for win-win cooperation and brings benefits to CRM program
  • Supervise VIP lounge staff and manage the operation of VIP lounge.
  • Manage Membership Card program.
  • Develop the importance of customer relationship in the overall of marketing mix.
  • Be an active pursuant of the latest thinking in CRM and propose enhancements to deliver on KPIs
  • Provide accurate reports and analysis to managers to demonstrate effective ROI.
  • Develop drive to store strategies and programs.
  • Working with external agencies and suppliers to ensure the successful delivery of the CRM plan.
  • Yêu Cầu Công Việc

  • Team player.
  • Minimum 4 years of CRM experience in a similar position.
  • Experience in handling Loyalty / Membership programs is an advantage.
  • An effective communication with strong interpersonal skills.
  • Strongly skilled in organization & planning.
  • Fluent in both spoken & written English & Vietnamese
  • Capable of writing reports, procedures and business correspondence
  • Proficient on software programmes including but not limited to Microsoft Word, Excel and PowerPoint
  • Thông tin khác

  • Bằng cấp : Đại học
  • Độ tuổi : 25 - 35
  • Hình thức : Nhân viên chính thức
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