1. Maximize sales revenue of each region(account) by setting sales strategies through market trend analysis.
2. Set sales strategies that focus on customer satisfaction by studying the needs of customers in a region.
Role and Responsibilities
Lead development of clear Vision, Strategies and Plans to build the brand Awareness, Preference and Differentiated Equity of assigned business portfolio.
Understand and influence Product Business Group to have clear Product Portfolio, Pricing Strategies and building blocks including annual business initiative calendar to deliver to business goal.
Develop strategic marketing leadership on Brand Communication, Local Initiative Launch Communication and ensuring excellence in execution.
Lead functional team to develop & execute holistic initiatives via LLP & IMC development & execution.
Develop the local adaptation or creation (as needed) of ATL development & BTL for the initiatives based on in-depth understanding of local consumers.
Ensure excellent execution of plans from ATL to BTL and instore to deliver the business goals for campaign and for full fiscal year.
Manage effective communication with Business Heads, HQ and RHQ to ensure issues are quickly resolved, and Best Practices are shared on time.
Develop gap closure plans together with Product Marketing to deliver business goal
Skills and Qualifications
Learns to use professional concepts. Applies company policies and procedures to resolve routine issues
Works on problems of limited scope. Follows standard practices and procedures
Normally receives detailed instructions on all work
Typical entry point for university graduates
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