Ecommerce Marketing Executive
Hồ Chí Minh
5 ngày trước
source : CareerBuilder

Mô tả Công việc

  • Develop and execute the Ecommerce marketing strategy and calendar.
  • Responsible for driving traffic and conversion to meet projected sales goals through marketing channels, including but not limited to Paid Search, SEM, Email Marketing, SEO, Affiliate, Re-Targeting, Social Media, etc.
  • Manage relationships with all third party marketing agencies driving sales and maximizing ROI to meet each channel goals.
  • Responsible for managing the Ecommerce Marketing budget and related financial goals.
  • Collaborate with Ecommerce team and other departments to achieve marketing objectives.
  • Seek out new technology and services for marketing the site, develop an ROI strategy to meet goals.
  • Constantly test, analyze and optimize campaigns, promotions & landing pages to drive sales and increase conversion.
  • Constantly working with our designing department in order to improve the UX / UI
  • Ensuring that all the plans are aligned with the instructions / guideline given by Brand Manager or the Principal
  • Prepare content and visual directions for all marketing channels, including but not limited to Facebook, Instagram, Zalo, Website
  • Measure and produce weekly, monthly, quarterly, yearly and ad hoc reports on KPIs and each campaign
  • Actively participating in all marketing meetings to take part of the strategic decisions.
  • Yêu Cầu Công Việc

  • At least 2+ years of professional related experience.
  • Bachelor's degree or equivalent combination of education and experience.
  • Experience in Paid Search, Email Marketing, SEO, Affiliate programs and online Marketplaces.
  • Experience in fashion retail is preferred
  • Strong written and verbal communication skills.
  • Ability to manage multiple projects.
  • Software proficiency in Microsoft Office, Google Analytics and Photoshop is plus
  • Self-driven and motivated.
  • Báo cáo công việc này

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