Digital & Communication Specialist - Eri International
Fitness & Lifestyle Group (FLG) Vietnam
Hồ Chí Minh, Vietnam
23 giờ trước
source : CareerBuilder

Mô tả Công việc

We are looking for Digital & Communication Specialist for Eri International, a leading luxury clinic chain.

FUNCTIONAL BUSINESS OBJECTIVEs (FBOs) :

The Digital & Communication Specialist is integral to the success of FLG. Working with the different Marketing teams and Production Team, he / she effectively designs communication strategies, creates contents, initiates creative ideas and implements into daily execution to engage and penetrate our target audience, to build brand awareness and power lead generation activities.

Abiding to a high-performance culture and focusing on great execution towards clear objective on lead and revenue generation, he / she contributes to the company’s top and bottom line by :

  • Assist internal marketing teams in crafting compelling communication plans across all channels and mediums;
  • Create briefs and oversee the production of content across all mediums so it is delivered on time and on brand;
  • Work with internal teams & external agencies, to assist with the implementation of promotional plans;
  • Preparing marketing campaigns and training for key stakeholders around key brand signatures and products;
  • Coordinating with crisis management team in solving customer or community issues.
  • REPORTS TO : Marketing Manager Eri

    Working location : Dist.4, HCMC

    KEY RESPONSIBILITIES & CRITICAL DRIVERS :

    A. 30% - Manage Brand’s Social Media Presence

    1) Coordinate with Brand Marketing, Local Marketing and Performance Marketing teams to craft a social media communication & advertising roadmap.

    2) Create and maintain a social media (including newsletter format) strategy by defining content verticals & templatizing key content formats.

    3) Oversee and project manage the social media publishing schedule.

    4) Work with video & photography teams to create relevant social media & advertising content.

    B. 30% - Oversee PR & ABL Presence

    1) Coordinate with Brand Marketing team to craft a PR & ABL communication & partnerships strategy. Lead and project manage the timelines, briefs, budgets and execution of the same.

    2) Foster relationships with internal and external creative teams, agencies and vendors to support the Brand in developing integrated plans and customer communication materials.

    3) Work with Media & Corporate Partnerships team to secure key media partnerships and distribute relevant Brand content.

    Assist in the production of tailored content / communication needed.

    4) Coordinate the design, implementation and performance measurement of communication campaigns. Sign off on all collaterals and content needed to support the plans being implemented.

    5) Monitor competitor actions, identify points to benchmark and report the same back to the Brand Manager for further action.

    C. 30% - Overseeing Content Creation

    1) Coordinate with internal content teams & third party agencies to create and publish the relevant Brand content across all channels.

    2) Lead the briefing process and concept direction for all content created (written, design, photo and video).

    3) Ensure consistent implementation of visuals following brand guidelines across channels and mediums.

    4) Systematically audit the Brand’s digital & ABL visuals. Identify and report points of improvement.

    D. 10% - Self Improvement & Team Contribution

    1) Contribute to team culture by sharing ideas to improve marketing campaigns, customer targeting and effectiveness of consumer targeting.

    2) Seek constant self-improvement on relevant topics that can help deepen inventory planning knowledge.

    3) Work with integrity and deliver the maximum quality work to help move the company forward.

    Key Performance Indicators (KPIs) :

  • Social Media Engagement : 90% target achievement or higher
  • Sentiment : 90% of monthly & quarterly target
  • Budget : costs at 100% or below budget
  • 100% of communication produced on time and within brand guidelines
  • Yêu Cầu Công Việc

  • University Degree strongly preferred, ideally in a relevant degree such as marketing, communications, advertising, business, entrepreneurship or similar
  • Minimum of 2+ years’ experience in a directly relevant role, with demonstrated success shown
  • Strong commercial sense, with proven ability to achieve outcomes that marry brand identity with results
  • Hands on experience of dealing with multiple stakeholders
  • Outstanding communication and reporting skills.
  • Results driven character. Process focused with a tireless focus on output quality.
  • Thông tin khác

  • Độ tuổi : Không giới hạn tuổi
  • Hình thức : Nhân viên chính thức
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