Bel is a major player in the healthy fruit and dairy single-serving portion snacking. Its international development draws on a portfolio of positive brands, which attract consumers in more than 130 countries.
Founded in 1865, Bel is a family group with an ambitious and sustainable growth strategy.
In Vietnam, we have started our journey for 60 years with the famous brand The Laughing Cow® (phô mai Con Bò Cười). Currently, we have head office in Ho Chi Minh city and one factory in Binh Duong.
Today, the Group operates 33 countries with a Group presence and 30 production sites on five continents, and the company sells its products in around 130 countries.