Brand Manager (Manager Portfolio strategy & development)
Vinataba - Philip Morris Ltd., Ho Chi Minh City Branch
Hồ Chí Minh
7 giờ trước
source : CareerBuilder

Mô tả Công việc

Purpose

Lead product portfolio strategy, direction and development for all brands to capture market opportunities and leverage innovation to ensure sustainable growth and alignment with overall strategy.

Critical stakeholders

  • Head of Consumer Experience
  • Head of Marketing
  • Consumer Journey Team
  • Customer Care Team
  • Digital Team
  • Retail Team
  • External Affairs Team
  • Legal Team
  • Enterprise Analytics Team
  • Customer Service Team
  • Regional Commercial Team
  • Regional Product Portfolio Team
  • Global Portfolio, Innovations & Packaging Team
  • External stakeholders as Creative & Digital Agencies, Materials production Vendors
  • Key accountabilities

    Strategic Planning & Management

  • Lead and develop strategic planning, in terms of portfolio, pricing, channels that support and introduce solutions in building and articulating key marketing strategies.
  • Identify and evaluate new business initiatives, recommend strategies for augmenting short and long-term business growth, perform market & consumer analysis, design portfolio plans and track industry trends that could affect production efficiency and profitability.
  • Work closely with Enterprise Analytics in terms of performance across channels to optimize portfolio performance & provide short and long term forecast & production planning.
  • Portfolio Development

  • Lead product development projects and ensure timely project management and commercial deployment plans to meet brand objectives and capitalize market opportunities.
  • Coordinate & manage communication between all stakeholders to ensure transparency and involvement to achieve short & long-term portfolio strategy & developments.
  • Contribute strategically on portfolio formulation and individual brand / line extension strategies.
  • Keep up-to-date of on-going consumer trends to ensure portfolio fashion in trend & fuel the growth.
  • Drive new initiative product launches in coordination with both internal & external stakeholders.
  • Portfolio Content

  • Lead portfolio content development & work closely with content & messaging team across Omni-channel to ensure consistency of product selling messages.
  • Provide product characteristics guidelines for guided trials & taste experiments.
  • Project & Budget Management

  • Together with the project team, set clear & measurable project goals, establish comprehensive project tasks and a realistic timeline for completion by assigned parties, evaluate progress and make right adjustments as needed to ensure that clients, internal or external, achieve their desired results.
  • Manage portfolio budget planning process and provide strategic marketing budget recommendation in line with business long-range plan.
  • Control budget process to ensure monitoring the usage of each department and provide analysis regarding the variances on monthly basis.
  • Recommend changes / corrective plans and actions in order to ensure optimum budget allocation and spending.
  • Illustrative Key Performance Indicators (not exhaustive)

  • Net promoter score
  • Sales Volume and Revenue
  • Share of Market
  • Smoker shares (CC only)
  • Consumer marketing ROI
  • Yêu Cầu Công Việc

  • At least 5+ years in experience in Marketing with 2 years Portfolio Management experience;
  • Solid experience in Digital Marketing. Experience with relevant Marketing technologies, including Email Marketing, Cloud-Based Customer Relationship Management.
  • Content management & database management platforms. Strong understands consumer journey and integrated marketing tools to enhance consumer experience.

  • Working effectively with agencies. Understanding of media / events and creative agencies, and the role they play in activities such as product development, material designs & production, content optimization, media auditing, communication and events.
  • Analyzing multi-channel consumer data
  • Experience of working in lean, test & learn environment(s).
  • Báo cáo công việc này
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