Senior Brand Manager Moen
Abbott
Ho Chi Minh City,Vietnam
11 ngày trước

JOB DESCRIPTION :

Core job responsibilities :

  • Effectively manage marketing, advertising and promotional activities of the product to achieve short and long term business objectives;
  • including revenue, sales, profit and market share targets

  • Monitor and manage marketing activities within budgeted constraints and understand the fundamental aspects of financial performance.
  • Identify trends and draw appropriate insight from financial data

  • Understand market research design and implications for the therapeutic area. Identify sound design approaches to research based on the hypotheses and situational constraints.
  • Interpret research findings and draw appropriate insight based on the results

  • Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing plans. Ensure all materials and activities are aligned with and executed in accordance with the larger, strategic plan
  • Keep abreast of the market dynamics, competition, products, disease states, therapeutic area, and current research, and use this information to create a compelling message for the target audience.
  • Understand the healthcare business environment, government policies; distribution channels; and pricing strategies

  • Monitor and report on the productivity of marketing plans and projects
  • Develop annual brand plan, which includes marketing objectives, strategies, advertising and promotion and ensure timely execution
  • Prepare budgets, reports and forecasts in a timely manner
  • Participate in annual budget Plan / Update cycle
  • Achieve forecast accuracy and new products launch KPI targets
  • Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
  • Review complaints and suggestions relating to assigned products and develop action plans to address them.
  • Support Business Excellence recertification and sustain business excellence standards
  • Effectively communicate with cross-functional teams, upwards and downwardsMINIMUM BACKGROUND / EXPERIENCE REQUIRED
  • Work Experience :

  • Minimum 5-6 years related marketing experience in MNC Pharmaceutical industry, at lease 1-2 years at the same position
  • Prefer background ETC
  • Good at English
  • Proficient in verbal and written communication
  • Core Trait / Behavior Requirement :

  • A self-driven team player who possesses strong business acumen and interpersonal skills
  • Possess good organization, planning, problem analysis and problem solving skills
  • MINIMUM EDUCATION REQUIRED

  • University / post-University medical / pharmaceutical degree
  • JOB FAMILY : Product Management

    DIVISION : EPD Established Pharma

    LOCATION : Vietnam >

    Vietnam >

    Ho Chi Minh City : Me Linh Point Tower

    ADDITIONAL LOCATIONS : WORK SHIFT :

    WORK SHIFT : Standard

    TRAVEL : Not specified

    MEDICAL SURVEILLANCE : Not Applicable

    Not Applicable

    SIGNIFICANT WORK ACTIVITIES :

    Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)

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