Senior Brand Manager
Procter & Gamble
Ho Chi Minh City, Ho Chi Minh, Vietnam
5 ngày trước

Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Senior Brand Manager (Vietnam Market) identifies business opportunities and works with the multi-functional team to build cohesive commercial plans! You are expected to lead and collaborate with different subject matter experts to deliver business plans for Vietnam via qualifying communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.

Your Team

You and other Senior Brand Managers (each handling a brand / category) will report to the Brand Director for the Category or Business Unit.

You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.

What Success Looks Like

  • Demonstrate positive relationship building skills in initial engagements with multi-functional teams
  • Deliver Scorecard Business Targets, in line with the goals of the Business Unit
  • Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design, particularly in Vietnam
  • Successful Design and Deployment of Marketing Toolkits for the Brand
  • Responsibilities of the Role

  • Identify Vietnamese consumers’ needs and wants for P&G’s products, and provide inputs to Research & Development and technical team to design the right package and formula to win with local consumers
  • Lead consumer researches to develop qualified brand concept, benefit and claims that addresses Vietnamese consumers’ unmet needs
  • Communicate with Vietnamese local partners, stakeholders and suppliers to drive P&G business initiatives
  • Lead creative agencies to develop communication ideas and execute TV copy production designed / customized for the cultural nuances of Vietnamese consumers
  • Develop initiatives fit-for-use toolkits (including copy, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.
  • and deploy / guide Vietnam delivery team for execution

  • Coordinate with R&D, Consumer Research teams to qualify the product and package through various tests.
  • Craft promotion / pricing strategy and customer / distributor trade terms with the local trade team
  • Work with technical team to find the best solution of supply chain to manage the product cost within affordable level
  • Qualifications

  • A college degree (Bachelor’s or Master’s is fine, preferably with some business focus)
  • Excellent forward-thinking, strategic and courageous leadership skills
  • Strengths with strategic and analytical thinking
  • An ability to drive innovation and brand growth
  • Strong ability to communicate and team capabilities
  • years experience leading multi-functional teams and marketing strategies across countries will be an advantage
  • You are business proficient in the Vietnamese language and possess strong market knowledge of Vietnam as the role requires local consumer understanding to develop brand equity and marketing strategies for Vietnam Market
  • This role will be based in the Singapore office
  • We produce globally recognized brands and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions.

    We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ariel®, Gillette®, Head & Shoulders®, Herbal Essences®, Oral-B®, Pampers®, Pantene®, Tampax® and more.

    Our community includes operations in approximately countries worldwide.

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