Mô tả Công việc
I. Job Purpose :
Copywriter, online / offline
Marketing trend analysis
II. Job accountabilities :
1. Storytelling : create and write compelling, customer-focused narratives for our direct to consumer product offerings.
Responsibilities include content / copy for both online / offline platforms such as websites, marketing collateral, blogs, social media content, emails, and more.
2. Understand and demonstrate a clear understanding of core product brand values and unique selling points to target audiences in different segments and share insights for improvement.
3. Ensure all content is of superior quality with impeccable vocabulary choice and absolutely free from grammatical errors.
4. Help maintain the editorial calendar by managing deadlines and tracking content through the production process.
5. Research and report back to the team on relevant consumer sentiments, popular topics, social trends, analysing content sources, and offer recommendations for how Product and Marketing should leverage such insights.
6. Work closely and coordinate content plans with cross-functional teams - as a team, we work very collaboratively and help each other whenever possible.
7. Support Marketing Manager with data collection for regular reporting. Perform ad hoc tasks as requested by the Marketing Manager.
Yêu Cầu Công Việc
1. University graduate in Advertising, Communication, Translation, Linguistics or related disciplines
2. At least 2 years of solid experience in Advertising / Social Media Agency
3. Online digital marketing exposure or experience gained from creative agency is an advantage
4. Solid knowledge of and passion for established and emerging social platforms, trends, and practices
5. Extremely sharp creative writing skills, conceptual minded and sound editorial judgment
6. Hungry to learn about various social media & digital platforms
7. Strong sense of responsibility, well organized with exceptional problem-solving skill and a can-do attitude
8. Creative and good marketing sense of beauty and cosmetics is a plus
9. Able to work under pressure and meet tight deadlines
10. Proficiency in Microsoft Excel and PowerPoint
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