About this position :
You will play a key role in (1)creating our brand voice, developing and executing a content marketing plan across omni channels ;
2) planning, managing and executing DDG’s customer growth across digital paid marketing channels. In particular, we’re looking for someone with a depth of knowledge and hands-on experience with building brand awareness online;
and paid Facebook, Instagram, Pinterest, Google Search, email marketing.
This is a multi-faceted role but you won’t do this alone. You’ll work closely with our Creative, Product, Sales to develop great content and eye-catching ad units tailored to our brand and channel strategies.
As an early member of an early-stage team, you will be involved in long-term strategy as well as highly tactical day-to-day execution.
Report and work closely with our founder / CEO / product manager, this is a rare opportunity to help an early-stage, mission-driven company grow.
What you’ll do :
Develop content marketing plan and goals and execute against both
Manage social media accounts : schedule, post timely relevant content, engage with the community, provide regular status updates and metrics report to the Founder.
Collaborate with Product, Creative persons to build brand awareness through tactics that take into account DDG’s current footprint and expansion plans
Grow brand following through content creation, email marketing, and social media
Cultivate online and offline relationships with influencers in the beauty and fashion space
Use online advertising channels such as paid search, programmatic, and paid social to increase traffic and income.
Provide weekly KPI updates to the Founder, including performance highlights, areas for improvement, and key takeaways.
Use well-organized data analysis and test-and-learn (audience, creative, landing page, etc.) tactics to optimize campaigns in a scientific manner.
Winning-factors : Must have qualifications
Marketing experience at a fast-growing e-commerce, direct-to-consumer company or marketing agency. (ideally experience in content and digital marketing on a brand from an early stage)
Articulate storyteller, must be able to both speak and write fluently in Vietnamese and English with passion and clarity
You have proven expertise with ROI driven campaigns on Facebook, Instagram, Tiktok, Pinterest, Google Adwords and other major third-party ad servers
You have strong analytical skills with in-depth knowledge of Google Analytics and other relevant analytics tools
You have a good understanding of SEO concepts and factors that affect search engine rankings
You’re not afraid to give honest but kind feedback when warranted, and you certainly welcome feedback from others
Able to break down complex concepts and explain them simply
Experience working across a wide variety of marketing channels including media, influencer marketing, and content within a startup environment with limited resources
Excited about rolling up your sleeves to get things done
Deadline-driven - you can move fast to create high quality content in an evolving environment.
Strong intuition and understanding of what makes great creative, proficient working with and giving direction to designers
Demonstrated interest in jewelry, beauty and fashion.
Bạn sẽ thuộc vào core team của Dot Dot. Nhận lương cơ bản + % kpi (10-15 triệu).
Được xem xét tăng lương theo giai đoạn.
Có cơ hội được chia stock.
Làm việc cross-functional team product, marketing, creative.
Lợi ích khác : trợ cấp gửi xe, tham gia hoạt động team-building, snacks và coffee miễn phí, có thể nấu ăn ở office, làm việc trên view cao từ tầng 42, spontaneous trips at night
Cơ hội làm việc và đóng góp ở giai đoạn đầu cho 1 startup mission-driven, sáng tạo, nhiệt huyết và công bằng.
Cách thức nộp đơn :
Vui lòng gửi những thông tin sau (dưới dạng tiếng anh hoặc tiếng việt) :
Resume và cover letter
Lý do bạn lựa chọn vị trí này và tại sao là Dot Dot Gem?
Thời gian bạn có thể thực hiện công việc
Thông tin để Dot Dot biết thêm về bạn ( linkedin, facebook, instagram, etc)
Cuốn sách mà bạn đọc trong năm nay và tại sao? (có thể không liên quan tới công việc)