Digital Marketing Lead
Dot Dot Gem
Hà Nội, VN
5 ngày trước
source : Glints

About this position :

  • You will play a key role in (1)creating our brand voice, developing and executing a content marketing plan across omni channels ;
  • 2) planning, managing and executing DDG’s customer growth across digital paid marketing channels. In particular, we’re looking for someone with a depth of knowledge and hands-on experience with building brand awareness online;
  • and paid Facebook, Instagram, Pinterest, Google Search, email marketing.

    This is a multi-faceted role but you won’t do this alone. You’ll work closely with our Creative, Product, Sales to develop great content and eye-catching ad units tailored to our brand and channel strategies.

    As an early member of an early-stage team, you will be involved in long-term strategy as well as highly tactical day-to-day execution.

    Report and work closely with our founder / CEO / product manager, this is a rare opportunity to help an early-stage, mission-driven company grow.

    What you’ll do :

  • Develop content marketing plan and goals and execute against both
  • Manage social media accounts : schedule, post timely relevant content, engage with the community, provide regular status updates and metrics report to the Founder.
  • Collaborate with Product, Creative persons to build brand awareness through tactics that take into account DDG’s current footprint and expansion plans
  • Grow brand following through content creation, email marketing, and social media
  • Cultivate online and offline relationships with influencers in the beauty and fashion space
  • Use online advertising channels such as paid search, programmatic, and paid social to increase traffic and income.
  • Provide weekly KPI updates to the Founder, including performance highlights, areas for improvement, and key takeaways.
  • Use well-organized data analysis and test-and-learn (audience, creative, landing page, etc.) tactics to optimize campaigns in a scientific manner.
  • Winning-factors : Must have qualifications

  • Marketing experience at a fast-growing e-commerce, direct-to-consumer company or marketing agency. (ideally experience in content and digital marketing on a brand from an early stage)
  • Articulate storyteller, must be able to both speak and write fluently in Vietnamese and English with passion and clarity
  • You have proven expertise with ROI driven campaigns on Facebook, Instagram, Tiktok, Pinterest, Google Adwords and other major third-party ad servers
  • You have strong analytical skills with in-depth knowledge of Google Analytics and other relevant analytics tools
  • You have a good understanding of SEO concepts and factors that affect search engine rankings
  • You’re not afraid to give honest but kind feedback when warranted, and you certainly welcome feedback from others
  • Able to break down complex concepts and explain them simply
  • Experience working across a wide variety of marketing channels including media, influencer marketing, and content within a startup environment with limited resources
  • Excited about rolling up your sleeves to get things done
  • Deadline-driven - you can move fast to create high quality content in an evolving environment.
  • Strong intuition and understanding of what makes great creative, proficient working with and giving direction to designers
  • Demonstrated interest in jewelry, beauty and fashion.
  • Quyền lợi

    Bạn sẽ thuộc vào core team của Dot Dot. Nhận lương cơ bản + % kpi (10-15 triệu).

    Được xem xét tăng lương theo giai đoạn.

    Có cơ hội được chia stock.

    Làm việc cross-functional team product, marketing, creative.

    Lợi ích khác : trợ cấp gửi xe, tham gia hoạt động team-building, snacks và coffee miễn phí, có thể nấu ăn ở office, làm việc trên view cao từ tầng 42, spontaneous trips at night

    Cơ hội làm việc và đóng góp ở giai đoạn đầu cho 1 startup mission-driven, sáng tạo, nhiệt huyết và công bằng.

    Cách thức nộp đơn :

    Vui lòng gửi những thông tin sau (dưới dạng tiếng anh hoặc tiếng việt) :

  • Resume và cover letter
  • Lý do bạn lựa chọn vị trí này và tại sao là Dot Dot Gem?
  • Thời gian bạn có thể thực hiện công việc
  • Thông tin để Dot Dot biết thêm về bạn ( linkedin, facebook, instagram, etc)
  • Cuốn sách mà bạn đọc trong năm nay và tại sao? (có thể không liên quan tới công việc)
  • Báo cáo công việc này
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