Mindshare | Associate Manager, Performance Ho Chi Minh City, Vietnam
Ho Chi Minh City, Vietnam
5 ngày trước

Overview of job

Mindshare is an agency of GroupM, the worlds largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally.

We are currently looking for a Associate Manager, Performance to join us.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.

Reporting of the role

This role reports to : Head of Performance

3 Best Things About The Job

Opportunity to work with the market-leading platforms, tools, and tech

Opportunity to work with a highly talented, inspiring, and the most awarded team in Vietnam

Exposure to developing your technical and transferable knowledge across the digital ecosystem

Measures Of Success

In this role, your goals will be :

In 3 Months

  • Win the teams trust
  • Thorough understanding of the processes, platforms, tools, technologies in use on client business
  • Get on top of all the ongoing campaign operation
  • In 6 Months

  • Run a high performing and motivated team and map each team members strength and interest area for career development
  • Refine implementation strategy and delivery to exceed expectations and KPIs
  • Develop the teams broader view and technical capability across platforms
  • Drive series of test & learn initiatives and share learnings
  • In 12 Months

  • Be a trusted expert and leader of the Performance team raising your individual and team profile internally and regionally
  • Create best in class work to be recognized not only in Vietnam but also across the network
  • Driving process level improvement for creating operational efficiency and workload
  • Responsibilities Of The Role

    We are looking for someone who has multi-platform experience with expertise across Google, Facebook and Programmatic. Besides platform knowledge, team management experience would be key.

    The person would be responsible for creating implementation plans, setup, monitoring, optimization, delivery, and reporting of campaigns across these platforms.

    Over and above programmatic and self-serve platforms, the person would also oversee the delivery of an implementation plan for non-system led / direct media buys.

    Apart from delivery, proactive troubleshooting working with platform owners, publishers would be a key expectation from this role.

    Platform Knowledge

  • Thorough understanding of all ads platforms, especially on SEM, Facebook ads, Programmatic, App campaign
  • Proven track record of managing big campaign / budget
  • Able to make plan, projected KPI and proposal for in-house media
  • Google Analytics and other ad tracking platform experience
  • Knowledge of using GTM & Google Data Studio
  • DSP experience (e.g. DV, The Trade Desk, etc)
  • Understanding of DMP and utilization of 1st party, 2nd party, and 3rd party data
  • Hands-on running of performance team is a plus.
  • Team Management Skills

  • Takes accountability for team and clients, and is solution-orientated
  • Previously managed a team of channel specialists
  • Create high performing specialist teams
  • Can inspire and motivate junior members of the team
  • Enthusiasm and willingness to be a platform expert across various channels
  • Proactively identifies opportunities to develop people
  • Join Us If You Have

  • 3+ years experience running ads operation
  • Current experience leading and developing teams of channel specialists
  • Experience establishing operational rhythms and processes to develop high standards of campaign excellence
  • Be a seasoned performance expert in the social or programmatic ecosystem, channel roles, planning and buying mechanics
  • Experience in creating implementation strategies and media plans
  • Experience utilizing 1P, 2P, and 3P data for media targeting is preferred
  • Curious about new trends, platforms, tools, and technology to develop a POV
  • Knowledgeable on ad ops and tag management
  • More About Mindshare

    We were born in Asia in and for more than 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything is media.

    We are the Cannes Lions Media Network of the Year and WARC Media #1 Media Network , with the top 3 most creative campaigns in the world for the past year.

    In Asia Pacific we have been Campaign Asias Media Agency Network of the Year every year since and we are also Performance Agency of the Year.

    Our 10, people work with some of the worlds best brands and companies to accelerate their growth. In offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected.

    We manage $24bn in billings and are the largest media agency in GroupM, WPPs Media Investment Management arm, which is the #1 media holding group globally with billings of $63bn (Source : COMvergence ).

    Hear our stories (and join us) at and follow us at : WeChat ID : Mindshare China; Instagram and Twitter : mindshare; Facebook : / mindshare and Linkedin : / company / mindshare. .

    About Vietnam

    Its no secret Vietnam is the fastest growing media market in Asia Pacific. Ad spend in Vietnam grew rapidly last year, with internet penetration reached in excess of 59.

    4% during . With a population of more than 90 million, this market carries huge potential and possibilities for media players and talent.

    GroupM Vietnam fosters a culture of innovation and value our diverse and collaborative work environment.

    GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity its about belonging.

    We celebrate the fact that everyone is unique and thats what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.

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