Build BO SUA brand awareness strategies for long term, mid-term and short term by assessing the market characteristics, competition and pricing strategy in order to pursue higher sales turnover and profit margins;
Build, manage & optimize brand development budget & expenses;
Build and manage action plans / marketing calendar to ensure the brand objectives and consumer engagement activities are achieved;
Handle communication between agencies and other inter-departmental functions to ensure the cycle plan is effectively executed and Brand programs are effectively implemented in the field force.
Monitor external agencies to ensure day-to-day activities related to Brand programs are performed with required quality and agreed cost & timescales as defined in operational brand plan.
Support the definition of brand vision, strategy positioning and marketing mix including product specification and communications, in line with brand strategies.
Analyze market research data to understand Brand issues, customer’s need and market trend / opportunities; Actively generate valuable feedback to ensure building market share and brand awareness;
Prepare documents for Brand projects and brand performance are on time in full.
Track and monitor brand implementation, performance from both internal & external available resources to ensure agreed brand activities are effectively executed and brand issues to be fully captured.
Monitor and analyze competitors, including price, promotion, new products and merchandising;
To work closedly with Trade Marketing team & VM team in developing product display, merchandising & point of sales materials and selling tool;
Performing other tasks assigned by Director.
Graduated from University, majoring in Marketing, Administration Management...
Having at least 03 years experience in same position as Brand Manager, having experience in Fashion / retails is a plus
Good analytic skills, understand of market
Plan management, control and drive plan
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