Brand Manager
Hà Nội
4 ngày trước
source : CareerLink
  • Build BO SUA brand awareness strategies for long term, mid-term and short term by assessing the market characteristics, competition and pricing strategy in order to pursue higher sales turnover and profit margins;
  • Build, manage & optimize brand development budget & expenses;
  • Build and manage action plans / marketing calendar to ensure the brand objectives and consumer engagement activities are achieved;
  • Handle communication between agencies and other inter-departmental functions to ensure the cycle plan is effectively executed and Brand programs are effectively implemented in the field force.
  • Monitor external agencies to ensure day-to-day activities related to Brand programs are performed with required quality and agreed cost & timescales as defined in operational brand plan.
  • Support the definition of brand vision, strategy positioning and marketing mix including product specification and communications, in line with brand strategies.
  • Analyze market research data to understand Brand issues, customer’s need and market trend / opportunities; Actively generate valuable feedback to ensure building market share and brand awareness;
  • Prepare documents for Brand projects and brand performance are on time in full.
  • Track and monitor brand implementation, performance from both internal & external available resources to ensure agreed brand activities are effectively executed and brand issues to be fully captured.
  • Monitor and analyze competitors, including price, promotion, new products and merchandising;
  • To work closedly with Trade Marketing team & VM team in developing product display, merchandising & point of sales materials and selling tool;
  • Performing other tasks assigned by Director.
  • Graduated from University, majoring in Marketing, Administration Management...
  • Having at least 03 years experience in same position as Brand Manager, having experience in Fashion / retails is a plus
  • Good analytic skills, understand of market
  • Plan management, control and drive plan
  • Good english
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