Digital Analytics Manager
Home Credit
Ho Chi Minh, Vietnam
4 ngày trước

KEY RESPONSIBILITIES

  • Identify and deliver Power BI reporting requirements from key business and functional stakeholders.
  • Centralize digital tracking, analytics, and associated data quality & manage the implementation & drive user adoption of Web / app analytics (Google Analytics) in a uniform and effective manner across the Web and app properties in Home Credit markets.
  • Work across functions and stakeholders (marketing, product, commercial) to understand their needs and deliver analytics insights, solve business challenges, and drive the organization towards a data-driven culture.
  • Implement and manage analytics platforms primarily Google Tag Manager and Google Analytics across key Home Credit markets by diagnosing issues with existing platform configurations and tags, and provide recommendations for improvement.
  • Direct data layer implementation across online properties, create and maintain documentation related to data layer implementation requirements, develop and maintain processes for tag requests / approval and management, manage tags via tag management platform (GTM).
  • Develop and service large scale analytics projects and deliver significant improvements in data gathering, KPI measurements, data visualization and reporting.
  • Analyze data for campaign optimization to determine the most valuable opportunities to improve site performance and redesigning digital experiences to deliver this.
  • Lay the foundations to enable advanced marketing targeting, real time decisioning and personalization projects, and large scale analytics (e.
  • g. customer data management / activation in CDP, AI for customer scoring / risk management).

    JOB REQUIREMENTS

  • At least 5 years experience in a Web / app Analytics and Google Analytics implementation, Google Tag Manager.
  • Experience in providing end to end support and guidance during implementation and establishing best practices across Web and app.
  • Able to set up data governance process, implement and manage the data layer
  • Experience in creating be spoke dashboards based on the tailored needs of various stakeholders (marketing, product, commercial) and KPI measurement frameworks.
  • Experience with channel / media attribution.
  • Proven history of implementing analytics project for large organization.
  • Web analytics certification and experience with DMPs / CDPs is a plus.
  • COMPENSATIONS & BENEFITS

  • 13th Salary Fixed and KPI Bonus
  • PTI Health Care for personal & 3 family dependents
  • 24 / 7 Accidental Insurance
  • 100% Social Insurance
  • Meal + Phone Allowance
  • Yearly Medical Checkup
  • 18 Annual Leaves
  • Professional and Transparent Working Environment
  • Apply Latest Financial Technology in the World
  • Báo cáo công việc này
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