Human Insights Senior Manager
Demo - Coca-Cola
Ho Chi Minh City, Ho Chi Minh, VN
5 ngày trước

We are recruiting a Human Insights Senior Manager to work within our Human Insights team covering South East Asia and South Pacific region, flexible location.

A critical part of the Human Insights function is to support OU strategy and business planning, optimization of all core brand activity as well as to help seek out and evaluate new opportunities for future growth (new functions, white space products, M&A).

Focusing on our Flavours category.

Through a blend of art and science, this role synthesizes internal & external information including qualitative, quantitative primary and secondary research.

The role leverages this information to generate insights and bring the voice of the consumer’ into the room to optimise decision making across all parts of the business.

  • Key duties will include influencing broader Business strategy through an in-depth understanding of consumers / shoppers / customers and competitors ;
  • c onsumer and / or shopper consumer research leadership ; and engagement with key stakeholders the owners’ of the company’s most pressing strategic challenges and the ability to deliver Consumer insighting’ into business decision making.

    Experience required

  • Degree qualified preferably in Business / majors in Marketing and / or Commerce Degree qualified.
  • 10-12 years functional marketing insights experience.
  • Outstanding insights skills - across analytical and quantitative through to qualitative and conceptual mapping
  • Ability to collate complex information, identify patterns and map opportunities.
  • Ability to understand a problem, structure the analysis needed to solve it and come up with innovative and insightful solutions and recommendations inform business decisions.
  • Strong communication and influencing skills.
  • Great interpersonal skills to manage internal and external relationships including senior stakeholders.
  • Experience working in cross-functional and cross-geographical teams is preferred.
  • Ability to manage complex timelines and multiple stakeholders.
  • Ability to inspire and engage agency partners.
  • Ability to manage DME resources for maximum efficiencies and return on investment.
  • Please apply for more details!

    Skills :

  • Leadership; Media Planning; Consumer Trends; Consumer Segmentation; Competitive Assessments; Quantitative Research; Digital Media Strategy;
  • Channels Strategy; Project Management; Influencing Decisions; Market Research; Microsoft Office; Brand Positioning; Social Media Strategies;
  • Communication; Analytical Techniques; Problem Solving; Syndicated Research; Retail Marketing Strategy; Brand Storytelling; Channel Management

    Our Purpose and Growth Culture :

    We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.

    We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves.

    We focus on four key behaviors curious, empowered, inclusive and agile and value how we work as much as what we achieve.

    We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

    We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and / or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

    When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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