Mô tả Công việc
Responsible for managing the entire digital advertising campaign life cycle process from execution to analysis for all the assigned digital campaigns.
Manage and setup digital campaigns to ensure campaign objectives and deliverables are being met according to timelines.
Daily tasks include tags implementation, campaign set up, delivery monitoring, campaign performance optimization and reporting & analysis.
Troubleshoot issue that affects tracking and reporting (eg : ad creative issue, report discrepancy issue).
Work closely with Sales team on campaign strategies planning, campaign delivery updates, campaign analysis reporting and fulfilling client's ad hoc requests.
Proactively optimize advertiser campaigns by evaluating and analyzing performance data and provide recommendations and conduct ongoing A / B tests to increase campaign performance.
Work with Finance team to confirm accurate billing process for each campaign.
To carry out additional task / work as directed by management from time to time.
Yêu Cầu Công Việc
MAIN SKILL & KNOWLEDGES
At least 1 year experience in performance digital marketing;
At least 1 year experience in Google Ads campaigns (GDN, Search) and Facebook Ads launching and monitoring is an absolute must-have;
Knowledge of Paid Social and Google Ads best practices, including optimisation techniques and targeting strategies, bidding models and ad units across different ad platforms;
Data-driven analytical thinking and knowledge of channel-specific metrics and KPIs (CPA, CPL, CAC etc.);
Budget management skills;
Solving problems skills, problems with Facebook Ads and Google Ads;
Working knowledge of Excel / Google Sheets
ADDITIONAL SKILLS & EXPERIENCE
Experience with YouTube Ads;
Experience with Zalo Ads;
Experience with DoubleClick platforms;
Experience with lead generating campaigns;
Thông tin khác
Kinh nghiệm : 1 - 2 Năm