AD Operation Executive
Innity Việt Nam
Hồ Chí Minh, Vietnam
4 ngày trước
source : CareerBuilder

Mô tả Công việc

Responsible for managing the entire digital advertising campaign life cycle process from execution to analysis for all the assigned digital campaigns.

  • Manage and setup digital campaigns to ensure campaign objectives and deliverables are being met according to timelines.
  • Daily tasks include tags implementation, campaign set up, delivery monitoring, campaign performance optimization and reporting & analysis.

  • Troubleshoot issue that affects tracking and reporting (eg : ad creative issue, report discrepancy issue).
  • Work closely with Sales team on campaign strategies planning, campaign delivery updates, campaign analysis reporting and fulfilling client's ad hoc requests.
  • Proactively optimize advertiser campaigns by evaluating and analyzing performance data and provide recommendations and conduct ongoing A / B tests to increase campaign performance.
  • Work with Finance team to confirm accurate billing process for each campaign.
  • To carry out additional task / work as directed by management from time to time.
  • Yêu Cầu Công Việc

    MAIN SKILL & KNOWLEDGES

  • At least 1 year experience in performance digital marketing;
  • At least 1 year experience in Google Ads campaigns (GDN, Search) and Facebook Ads launching and monitoring is an absolute must-have;
  • Knowledge of Paid Social and Google Ads best practices, including optimisation techniques and targeting strategies, bidding models and ad units across different ad platforms;
  • Data-driven analytical thinking and knowledge of channel-specific metrics and KPIs (CPA, CPL, CAC etc.);
  • Budget management skills;
  • Solving problems skills, problems with Facebook Ads and Google Ads;
  • Working knowledge of Excel / Google Sheets
  • ADDITIONAL SKILLS & EXPERIENCE

  • Experience with YouTube Ads;
  • Experience with Zalo Ads;
  • Experience with DoubleClick platforms;
  • Experience with lead generating campaigns;
  • Understanding SEO;
  • Numeracy Skills
  • Thông tin khác

  • Kinh nghiệm : 1 - 2 Năm
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