Assistant Manager/Manager, Marketing Analytics & Research
Grab Vietnam
Việt Nam
6 ngày trước
source : Talent Network

Get to know the Role :

  • Task includes extracting customers’ data from various databases, create and test hypotheses, e.g. consumer behavior; Uncover insights with business value and present findings as well as propose business (marketing) action plans;
  • Develop and implement methodologies to quantify effectiveness of action plans.

    The day-to-day activities :

  • Be the key consumer data analytics and insights driver for data-driven marketing strategies and decision-making by;
  • Functional

  • Performing in-depth data analysis, including statistical and regression modelling to uncover insights on products and consumers
  • Executing and setting up research (qualitative / quantitative) to drive understanding of consumer behaviour
  • Measuring the effectiveness of marketing activities by performing detailed post mortems
  • Working with various stakeholders to understand the objective and marketing problems and providing solution with accurate data points and measurement methods.
  • Working with external research agencies to set clear objectives and structure research questions with a view of creating actionable outputs
  • Performing ad hoc surveys and studies to support new business growth opportunities
  • Customer

  • Business Partner, Research Agency
  • People

  • Works well and support all Marketing team requirements in terms of data analytics, market research and numbers reporting.
  • The must haves :

  • Bachelor’s degree preferably with a focus on Mathematics / Statistics, Finance, Economics with interest in Marketing
  • Minimum 4-5 years of experience in quantitative analytics and reporting
  • Strong problem definition and solution skills, combined with an intellectual curiosity and love of learning
  • Strong consultative and project management skills
  • SQL programming
  • Proven analytical skills experience / exposure to business intelligence and data management tools such as Holistics and Tableau will be added advantage
  • Experience conducting basic market research / survey will be a plus point. Advanced knowledge of market research field and techniques
  • Curious by nature and enjoys learning and new challenges
  • Able to multi-task and work on tight timelines
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