Marketing Media, Ast Manager
Grab Vietnam
Việt Nam
3 ngày trước
source : Talent Network

Mô tả công việc

The day-to-day activities :

  • Strategic Media Planning : To combine creative thinking with factual analysis to develop appropriate media strategies to ensure that campaigns reach target audiences as effectively as possible.
  • Environment Knowledge : Apply the knowledge of media and communication platforms to identify the most appropriate mediums for building awareness.
  • Knowledgeable in ATL Media environment especially on Newspaper, Magazine, Outdoor, Billboard, Television, Radio and etc.

  • Research and Data : Understanding and analyze current consumer research report to develop strategic media plan including Identifying target audiences and analyzing their characteristics, behavior and media habits complementing the marketing programs.
  • Presentation : Prepare an in-depth proposal with factual analysis including cost schedules, to country marketing head in achieving business objective.
  • Liaise with Media Agency and Media Owner.
  • Ensure adherence to operating budget of Country Marketing
  • Working seamlessly with Peers
  • The must haves :

  • Degree in Mass Communication or Business Administration
  • Expert knowledge of media planning and buying industry
  • Should have been in a leadership role for at least 3-4 years
  • Should have experience in media / advertising or related industry for at least 2 3 years
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