Media Planner
Dentsu Aegis
Ho Chi Minh City, VN
18 giờ trước
source : Glints

Job description & requirements

The Media Planner is to provide day-to-day focal point to the account. He / she is expected to have day-to-day responsibility for assigned accounts and is expected to have an understanding of the clients overall business and marketing objectives.

He / she is the steward of the integrated planning process and provides mid-level strategic recommendations to the senior media team and / or client.

  • He / she is expected to have a strong working knowledge of media and research. He / she is expected to be an active participant on the business;
  • consistently engaging and contributing ideas and insights that benefit our business / clients.

    Key responsibilities and accountabilities

    Media Planning and Execution

    Aids in the creation of client media objectives and strategies

    Creates and maintains media plan flowcharts and media buy authorizations based on clients’ various initiatives

    Maintains media budgets or media spend summaries

    Keep abreast of all invoice, billing and delivery issues; know when to escalate discrepancies to supervisors

    Writes POVs as needed and evaluate media types / outlets

    Compiles reports of competitive market / media information for each brand / category

    Manage added value / merchandising components of media buys

    Meet with media reps and coordinate with other Carat specialty units as required

    Work with internal finance & client to proceed billing & related paperwork

    Client & Internal Relationships

    Manage day-to-day client interaction

    Manage expectations of clients and deliverables

    Assist Manager in advising clients on best ways to integrate media into their advertising and marketing programs

    Assist Manager in growing business opportunities within current clients

    Keeps up with the latest trends in media

    May be responsible for informing team / client of new opportunities or issues

    Participates and leads, if appropriate, face to face client and vendor meetings

    Builds positive relationships with internal and external teams and sets good example for assistant level

    Assess problems and concerns in a systematic, logical and rational manner

    Proactively resolve issues, know when to and to whom to escalate

    Provide guidance to team members nurture / promote team environment

    Assist in the training of junior team members

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