[Highlands Coffee] CRM Specialist
Highlands Coffee®
Hồ Chí Minh
1 ngày trước

Brief summary of job profile :

Lead the execution of omni-channel loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, referral, personalization and promotional strategies.

Key Accountabilities :

  • Define, develop and execute CRM and Loyalty strategies against agreed KPIs.
  • Manage the operations of CRM, Marketing Automation, SMS / Email and related software.
  • Ensure customer databases are segmented effectively and develop testing strategies to increase transactions and order value.
  • Education / Training Qualifications

  • Bachelor’s degree Marketing Preferred
  • Experience

  • Minimum 2 years in similar position for company same or greater size. Ideally Foodservice retail.
  • Knowledge of :

  • CRM (Ascentis) and Marketing Automation Software (Insider)
  • Vietguys marketing platforms (SMS, Email)
  • Atlassian Confuence & Jira
  • Microsoft Office Software & MS Teams
  • Loyalty Program Design & Managment
  • Skills (Ability to) :

  • Database Segmentation
  • Digital Marketing
  • Data Analysis (Basic-Intermediate)
  • Lead others via influence, critical thinking and communication skills
  • Good Vietnamese & English language skills
  • Strong Team Player (ability to work across functions and departments)
  • Ability to work effectively & efficiently in a fast-paced environment.
  • Ability to manage multiple situation simultaneously
  • Báo cáo công việc này
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