Brief summary of job profile :
Lead the execution of omni-channel loyalty marketing and CRM initiatives to optimize acquisition, retention, win-back, referral, personalization and promotional strategies.
Key Accountabilities :
Define, develop and execute CRM and Loyalty strategies against agreed KPIs.
Manage the operations of CRM, Marketing Automation, SMS / Email and related software.
Ensure customer databases are segmented effectively and develop testing strategies to increase transactions and order value.
Education / Training Qualifications
Bachelor’s degree Marketing Preferred
Minimum 2 years in similar position for company same or greater size. Ideally Foodservice retail.
Knowledge of :
CRM (Ascentis) and Marketing Automation Software (Insider)
Vietguys marketing platforms (SMS, Email)
Atlassian Confuence & Jira
Microsoft Office Software & MS Teams
Loyalty Program Design & Managment
Skills (Ability to) :
Data Analysis (Basic-Intermediate)
Lead others via influence, critical thinking and communication skills
Good Vietnamese & English language skills
Strong Team Player (ability to work across functions and departments)
Ability to work effectively & efficiently in a fast-paced environment.
Ability to manage multiple situation simultaneously