Brand Manager
Hà Nội
20 giờ trước
source : Tuổi Trẻ

Mô tả Công việc


  • Lead and drive the Brand Strategy in CMC. Key responsibilities including :
  • Leading the annual brand strategic review, brand marketing strategy development, and deployment for brand activities under the area of responsibility, with the ambition of profitable growth
  • Shaping the brand development based on 1) integrating robust consumer, market, & business insight; 2) developing innovative product and relevant product pipelines;
  • and 3) delivering excellent product activation, communication, trade marketing coordination.

    1. Brand vision :

  • Position CMC brand as a market leader in Vietnam offering a wide range of products and services for tiles business
  • Short term is to build a brand storyboard to support sales and launch hitch programs
  • Long term : CMC is the leading top of mind tiles brand in Vietnam
  • 2. Brand Strategies :

  • Define brand character & USPs
  • Product, Pricing, Place (distribution), Promotion strategy
  • Develop and monitor measures to improve brand profitability and justify every element of marketing spend
  • 3. Marketing deployment :

  • Lead and own the development of brand strategies, annual brand cycle plans, and brand activities that are in line with CMC’s objectives
  • Constant conduct customer, market analysis to gain robust consumer insight & the understanding of evolving market dynamics and opportunities
  • Work closely with sales, R&D, manufacturing to study, propose and launch new innovative products and campaigns
  • Coordinate Communication & Trade Marketing to maximize impacts on Sales growth, profitability, and customer’s satisfaction
  • Monitor brand volume and share performance to ensure KPI achievement while proposing necessary initiatives to address the gap or maximize the growth
  • Manage external advertising agencies to ensure that deliverables are addressing the brief, at high quality, and are delivered on time
  • 4. Leadership & Management :

  • Direct, Motivate and Support team to achieve functional KPIs
  • Recruit, Coach, Develop strong team & team’s capability
  • Excellent cross-function collaboration to achieve common’s objectives
  • 5. Digital / Innovation :

  • Develop an effective digital strategy
  • Develop effective contents for the brand’s digital communication
  • Yêu Cầu Công Việc

  • Bachelor / Master degree specialized in Marketing expertise
  • Ideally 5+ years working experience in a dynamic construction category; at least 2 years of experience in a management level role (manager of the manager)
  • Previous experience successfully building the brand, product development, as well as a good understanding of activation (campaign development & touch-points applications)
  • Proven experience fostering and driving innovation and creativity within an organization
  • Demonstrated experience influencing and winning buy-in from senior-level stakeholders
  • Presentation skills & public speaking
  • Excellent use of Microsoft Office / computer
  • Good knowledge of media / social / digital tools
  • Business savvy and commercially driven with an extensive knowledge of brand management that includes brand equity building and product pipeline development
  • Demonstrate ability to develop and provide clear strategy and direction to a multi-functional team
  • Proven experience fostering and driving innovation and creativity within an organization
  • Thông tin khác

  • Bằng cấp : Đại học
  • Độ tuổi : Không giới hạn tuổi
  • Hình thức : Nhân viên chính thức
  • Báo cáo công việc này

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