The employee is to plan and strategize all offline media plans with excellence. The role shall own the planning, and strategies accountability of all offline media channels (TV, Radio, Print, Outdoor, Cinema) and manage client’s expectations and relationship.
The employee shall be proactively involved in any company wide teams or initiatives as appropriate to the role.
To develop plans and strategies for clients’ brand investment in offline mediums namely in :
Planning and Strategies
Ensure delivery of approved plans and strategies by working closely with the buyers.
Keep track of all performances of plan, making revisions (if any) to deliver on goals
Budget tracking, control and reconciliation of expenditure reports
Monitor and report on latest competitive activities, analyses and understand buying strategies of competitors
Work with cross functional units including Buying / Trading / Digital to :
Lead the development of implementation plans based on strategic directions provided by Planner / Client
Liaise with them regarding any issues on on-going basis
Any other duties as reasonably requested by senior management.
Yêu cầu công việc
At least 4 years of working knowledge and experience in offline media planning.
Able to develop good rapport with clients, creative agencies and colleagues.
Ability to develop strong understanding of client’s business, their products, services, customer profile, marketing and business objectives & needs, competitors and sales.
Have deep understanding and ability to leverage opportunities from media vendors (TV stations / TV suppliers / Print / Radio etc)
Knowledgeable in trading fundamentals ie. Media costs, audience delivery, effectiveness, strengths and weaknesses of each channel
Expected to stay abreast of industry trends and new advertising opportunities.
Skillful in key planning / buying tools like Infosys, Choice, and other platforms.
Manage workload, timings, and deadlines to ensure that the high quality of the work is delivered.
Expected to manage 1 or many media executives’ work and development.
QUALIFICATIONS / SKILLS
Bachelor Degree in Science, Communications or Business preferred.
Good command of spoken & written English and Vietnamese is a must
Must have strong analytical, research, and quantitative skills.
Have good communication and presentation skills.
Willing to learn, thrive in a fast paced environment and have a can-do attitude.
Good understanding of digital media will be an added advantage.
Advanced MS Office skills.
Bảo hiểm theo quy định, Thưởng, Chăm sóc sức khỏe, Đào tạo, Tăng lương, Chế độ nghỉ phép