User Growth & Engagement Manager
Home Credit VN
Hanoi, VN
1 ngày trước


  • Using knowledge of the market, competitors, target customers and sales channels, identifies and develops on-going market insight, unique entrusted products’ proposition with clear differentiators from the competitors.
  • Identifies and develops new products (parameters, pricing, opportunity identification, value proposition, positioning, prototyping, business case, product / system requirements, launch plan, market mix model, performance metrics, organize product launch, sales channels, marketing plan, process / systems development or enhancements, sales training, reporting, approval, etc.
  • and maintains existing entrusted products and coordinates cross-departmental activities in support of new products development, and management of related entrusted products’ changes and activities.

  • Defines, monitors and manages entrusted products’ profitability, KPIs, NPS and reporting.
  • Monitors and evaluates Card Portfolio performance and effectiveness metrics of the Card Portfolio (CBA, SWOT analysis), proposes changes to improve performance, effectiveness and optimal mix of sales channels leading to achieve better CBA.
  • Monitors end-to-end entrusted products’ processes, identifies and initiates improvements / simplifications in processes in cooperation with other relevant internal departments and / or external partners.
  • Cooperates with Commercial, Risk, Operations and IT Departments to find best methods and approaches to deliver credit offers, credit initiation and lending capabilities to potential and existing customers (necessary to deliver on both growth and customer experience).
  • Initiates customers, competitors and market researches with cooperation with Marketing team to monitor and evaluate market and competitors’ development, voice of customer (VOC), voice of sales (VOS), etc.
  • to adjust entrusted products (parameters, pricing, processes, systems, etc.) accordingly.

  • Initiates and cooperates with Marketing team and CRM team on preparation of marketing and CRM campaigns for entrusted products, incl.
  • internal and external communication (preparation of campaign briefs target customers’ definition, main benefits, differentiators from competitors, etc.

    and marketing materials (like leaflets, posters, direct mails, etc.), on update of entrusted products information on company, partners and public websites, social networks, etc.

  • Initiates and cooperates with Tele / Sales Training team on preparation of trainers (train the trainer approach), training materials, training courses and sales tools, etc.
  • Provides technical help desk / support service to other relevant company departments, to partners and customers. Addresses and solves all issues and complaints related to entrusted products.

  • Acts as a Owner of Card Customers Portfolio (responsible for a Card Portfolio growth vision and for guiding the team to make that vision a reality to maximize the value of the card products) and works as a Partner (engaging with and being voice of the team, internal stakeholders, and the customers)
  • Consumer finance or Banking experience with a good perspective of the consumer and Revolving products, processes, pricing, technologies, etc.
  • Understands the business and industry dynamics of consumer and Revolving loans and is passionate to deliver new and winning solutions
  • Planning skills, proven track record in successful Revolving Loan products defining, planning, launching and management
  • Project Management skills
  • Ability to use and simplify complex information / data and various metrics to set-up and develop products with an informed and factual business case
  • Ability to interpret regulatory requirements and application to products and processes
  • MS Office (Excel, Word, PowerPoint,...)
  • At least 2 years experience with people management
  • Fluent English
  • University Degree (Marketing, Economics & Finance or Banking)
  • At least 3 years’ experience in senior product development and product management position in a Consumer Finance company or a Bank

  • 13th Salary Fixed and KPI Bonus
  • PTI Health Care for personal & 3 dependants in the family
  • 24 / 7 Accidental Insurance
  • 100% Social Insurance
  • Meal + Phone Allowance
  • Yearly Medical Checkup
  • 18 Annual Leaves
  • Professional and Transparent Working Environment
  • Apply Latest Financial Technology in the World
  • Báo cáo công việc này

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    Nộp đơn
    Email của tôi
    Bằng cách nhấp vào "Tiếp tục", tôi đồng ý với neuvoo để xử lý dữ liệu của tôi và gửi cho tôi thông báo qua email, như được nêu chi tiết trong Chính sách bảo mật của neuvoo. Tôi có thể rút lại sự đồng ý của tôi hoặc hủy đăng ký bất cứ lúc nào.
    Tiếp tục
    Mẫu đăng ký