Key Job Role
The Product Marketing Executive supports product management by defining, positioning, pricing, and promoting the product along with managing the market adoption and product life cycle.
As such, the person is in charge of assigned product and is ultimately responsible for its overall success.
Carrying out market research and customer surveys to assess demand, competitors’ product and pricing positions;
Regularly scan and document competitors and retailers for relevant product development insights;
Assist in the new product development process
Monitor, evaluate and track performance of products, product portfolio and new product launches
Provide ongoing feedback so as to design, develop and improve existing or new products;
Develop concepts and selling points that meet the needs and relevant to consumers;
Compile monthly report;
Improve and streamline product line
Understand the business models that ensure our own and customer’s success.
Know the buying preference and behavior of our customer’s customer.
Establish competitive and profitable pricing models
Work with Marcoms in the preparation and ensuring accuracy and completion of all sales and marketing collaterals
Orchestrate go-to-market strategy for new products to ensure successful launch
Provide product training to internal and external stakeholders meet with customers, sales, product development, production, management, or engage a research team to understand the overall market and to quantify the specific benefits that customers expect from the product via personal discussions, focus groups, roundtables, surveys, etc.
Background : University Degree in Marketing or Business Management
At least 3 years experiences in Product Marketing, preferably in Home and Living Category
Knowledge of product portfolio management and new product development process
Must to have :
Open-minded, energetic, progressive, initiative & result-oriented.
Passionate about product development and design
Strong business mind-set
Excellent leadership & team management skill
Excellent Statistic & analysis skills
Strong time management skill to work in a changeable environment, manage workload and multiple projects.
Good Project management skill
Proficient in English (both 4 skills)
Thông tin khác
Bằng cấp : Đại học
Độ tuổi : Không giới hạn tuổi
Hình thức : Nhân viên chính thức
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