Researching consumer markets, monitoring market trends and identifying potential areas in which to invest, based upon consumer needs and spending habits.
Looking at the pricing of products and analyzing the potential profitability.
Generating names for new and existing products and services, coming up with ideas for new packaging designs, including shape, size, colors, fonts and imagery.
Overseeing the production of TV adverts, newspaper and magazine advertisements, direct mail packs, email campaigns, websites, exhibition stands, road shows and liaising with art designers, copywriters, media buyers and printers.
Checking marketing copy.
Supervising the sign off of marketing literature and campaigns, liaising with legal and compliance personnel, ensuring the designs and messages meet the company brand and regulatory guidelines.
Monitoring product distribution and consumer reactions through focus groups and market research
Coordinating the launch programme to external customers as well as employees.