Brand Team Partnership / Leadership
You will demonstrate Medical Brand team leadership by establishing a comprehensive Medical Plan in conjunction with the brand team (as part of Integrated Brand Planning) and ensure the Medical elements of the plan are delivered to KPIs and milestones.
Input into the creation of promotional materials, ensuring optimal communication of brand strategy to HCPs
At all times ensure consistency with voluntary and compulsory codes of conduct, appropriate legislation and compliance with internal SOPs
Review and approve promotional materials within agreed timeframes
Be an active and proactive key member of the core and extended brand team. You will collaborate to create brand strategy and an integrated brand plan.
You will work with the brand team to identify opportunities to create value for the business and ultimately the patients.
You will help provide medico marketing expertise to the brand team, leading the team to embrace
KOL (Key Opinion Leader) / Stakeholder Strategy
Lead the development and implementation of the KOL strategy, in conjunction with sales and marketing team.
Lead Advisory Boards to enhance brand strategy
Advisory Board communications; Regular updates related to the therapeutic area including competitor initiatives
Therapeutic Area Expertise
Develop and maintain an up to date working knowledge of the compounds, diseases and competitors relevant to a therapeutic area, and drive adjustment to strategic brand plans as required to new information
Attend appropriate local and international symposia, disseminating key learnings to the Brand teams upon return
Have an excellent knowledge of pharmacovigilance and work as part of a team in compliance with SOP s and local regulations in order to enforce pharmacovigilance best practise
Develop agendas for educational symposia and work with speakers to ensure fulfilment of high quality medical education
Medical Programs and Clinical Studies (MCP)
Identify and evaluate new study proposals aligned with strategic brand priorities
Drive the production of quality and impactful data packages including abstracts, manuscripts and other publications reporting
the results of clinical trials initiatives
Quality Use of Medicines.
Where relevant, work with KOLs to handle media issues and / or government briefings
Work with Medical Information team in ensuring relevant answers are provided to anticipated or understood information needs of HCPs and driving a competitor intelligence program
Assist learning and development managers in delivering training for sales and marketing teams
Build and maintain contact with Sanofi regional and corporate colleagues
Provide training for other Sanofi staff as required on our products, disease state or competitor agents
Lead the development of concepts and protocols in collaboration with Project Leaders
Work with CSU to initiate and implement the local and global approval process of new study proposals
Sanofi is dedicated to supporting people through their health challenges. We are a global biopharmaceutical company focused on human health.
We prevent illness with vaccines, provide innovative treatments to fight pain and ease suffering. We stand by the few who suffer from rare diseases and the millions with long-
term chronic conditions.
With more than 100,000 people in 100 countries, Sanofi is transforming scientific innovation into healthcare solutions around the globe.
Sanofi, Empowering Life