Support Marketing Manager on development annual channel plan by providing market insight inputs and sharing program evaluation
Provide inputs on market challenges and channel insights from market data collection and propose the proper actions plan by channel
Monthly sell out analysis and stock report by channel
Channel customer database management for segmented program communication
Carry out survey by customer group(s) as business needs.
Give inputs channel program calendar by presenting customer needs in terms of actual roll out timeline, target group, resources.
Collaborate with marketing partners and sales team to identify opportunities for integration of marketing efforts and processes to build the customer experiences and loyalty.
Drive the implementation of the agreed annual channel activities and enhance it with requirements (if any).
Monthly channel promotion deployment
In store visibility program
Manage production and distribution of all POS materials
Evaluate all activities and decide on how to use learning for next activity with Marketing Manager
Develop and manage annual calendar of channel activities which align to marketing calendar.
Control and manage A&P budget related channel programs
Monthly forecast and monitor A&P spending
Manage advertising agencies, suppliers and other relevant agencies to ensure optimal cost ratio and good quality control.
Give input to evaluation suppliers and agencies
Distributor sales team training