{T&A Ogilvy} Art Director Freelance (Vietnamese candidate only)
Ogilvy
Ho Chi Minh City, VN
2 ngày trước

Responsibilities

  • Art director is responsible for the creative output, with oversight of creative processes; the ideation, presentation and execution of client branding and marketing communications campaigns;
  • the profitability and creative quality of client projects, and the operational readiness of the creative team, all in fulfillment of our brand promise to our clients, including :

  • Generate ideas and see them through to completion after understanding client requirements.
  • Work in teams both internal and external to develop creative outputs and thereafter discussing the same with the client
  • Work with external agencies like producers, photographers, editors
  • Ensuring that our high quality of creative and production is upheld, maintaining consistently high standards for him / herself and others on the team
  • Listening, asking, hearing, prioritizing and translating client situation, marketing goals and information into strategic brand / campaign / project concepts, voice, messages and rationales
  • Collaborating and contributing to the creative process as a leader of a creative team, and as a member of the account team
  • Co-leading the unified creative / account management process in order to execute on client projects
  • Ensuring the professional development and readiness of the creative team
  • Primary Duties :

  • Make decisions on a daily basis that ensure both profitability and creative quality
  • Set expectations and standards (build a culture) for creative team attitude, behavior, teamwork and professional development.
  • Study the creative marketplace, assessing where Ogilvy’s work stands against competitors’, as well as our clients’ competitors’ creative
  • Drive constant improvement in Ogilvy’s creative quality and
  • Valued as a routine contributor of informed, analytical and strategic contributions to new program development / business
  • Assure that timely and informative communication takes place between the creative function and account team and clients
  • Contribute to the strategic and creative development of the agency’s marketing and branding efforts for new business development
  • Qualifications

  • Understanding of advertising and marketing principles
  • Understanding of marcom strategies and tactics, including
  • Ability to judge creative concepts and copy, and clearly communicate creative direction to others
  • Thorough understanding of clients and their business / industry
  • Excellent presentation skills
  • Thorough understanding of art direction
  • Understanding of on and offline marcom elements production
  • Communication, planning, time-management and follow-through skills
  • Excellent knowledge of Photoshop, Illustrator, InDesign
  • Understanding of interactive media production
  • Báo cáo công việc này
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