Our purpose : At Pearson we add life to a lifetime of learning’ so everyone can realise the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact.
Our company : Pearson was founded in 1844 and has been built on our ability to grow with and adapt to a constantly evolving market.
Our 20,000+ employees are dedicated to creating the high-quality, digital-first, accessible and sustainable resources for lifelong learning.
Diversity : At Pearson we value the power of an inclusive culture and a strong sense of belonging. We promote a culture where differences are embraced as strengths and opportunities are equal and accessible.
Flexible working : Pearson is committed to hybrid working practices and has adopted flexible remote and virtual working.
Where possible our employees can choose to manage their attendance to the office more flexibly.
Our team : English Language Learning We aspire to help committed learners around the world reach their full potential through English language learning.
The role : This is a new role that works hand in hand with our Marketing Manager - Australia, New Zealand (ANZ) and South East Asia (SEA), regional campaign team and Country Sales Manager to accelerate our market performance, with a focus on driving the growth of the Pearson Test of English (PTE) in Vietnam.
You will have experience in activating brand and product campaigns at a local level. You will be hands on supporting our Marketing Manager in executing our South East Asia based marketing plans, in language Vietnamese PTE campaigns and new product launches.
What you will do :
Work in partnership with the Marketing Manager ANZ & SEA and Sales Manager to translate our global marketing strategy into a local South East Asia brand and digital marketing plan to ensure we are maximising our market growth.
Execute our brand and stakeholder annual marketing plans flawlessly, sharing best practice and data with regional and global teams to fuel a culture of always learning, always improving.
Action the transcreation of global campaign to local needs; create and execute local product campaigns, with a specific focus on Vietnam.
Work in seamless partnership with regional campaign teams to implement in-market elements of our campaigns.
To be successful in this role, you'll ideally have :
Proven track record of developing and optimising campaigns, with a deep understanding of the country landscape.
Significant experience in working in a brand portfolio, delivering the full funnel marketing campaigns and in executing on promotional campaigns across different channels
Marketing communications expertise and excellent copywriting skills, both in Vietnamese and English
Strong collaboration, communication, presentation, and stakeholder management skills
If you are as passionate as we are about changing lives through learning, then help us to learn more about you and why you want to work with Pearson.
Click Apply Now’ to create your application online.
Job : MARKETING
Organization : English Language Learning
Req ID : 5070