Performance Marketing Specialist (Global Market)
Athena Studio
Ho Chi Minh City, VN
2 ngày trước
source : Glints

1. OVERALL JOB RESPONSIBILITY & KEY JOB DUTIES

Grow our user base through profitable user acquisition channels by managing and optimizing user acquisition campaigns for our mobile apps and games

Constantly track and analyze results to identify optimization opportunities to increase CTR, conversion rate, new user volume, LTV and ROI (A / B testing, targeting, creative performance, marketing messages, etc.)

Oversee the progress of integrating attribution analytics SDKs and take care of the dashboards to ensure marketing optimization decisions are driven by accurate and real data

Generate detailed spend, performance reports and be able to translate the data into the reports into actionable insights to present to internal stakeholders

Collaborate and work effectively with multiple internal teams (creative design, marketing, product)

Stay up to date on latest industry trends, emerging marketing platforms and be capable of building strong relationships with them, especially international mobile advertising networks

2. EDUCATIONAL REQUIREMENT / SKILLS / ATTRIBUTES

KNOWLEDGE :

Definition of metrics and their relationship in analyzing digital ad campaigns. (reach & impression, CTR, CVR, CPA, CPM,...)

Advanced concepts of UA. (retention rate, ARPU, ARPDAU, LTV, IPM, cohort, organic uplift, conversion events, attribution models, predictive models, monetization models, fraud detection...)

Fundamental concepts of Marketing. (marketing mix, marketing strategy, brand identity, funnel, user journey, A / B testing, cost model,...)

Fundamental concepts of Business. (profit margin, ROI, break even point, ROAS, cash flow...)

Experience in creative production or marketing idea pitching. (brief process, idea proposal, concept, core messages, references,...)

Fundamental concepts of ASO. (visibility, conversion rate, store kit, keywords, search terms, popularity index, difficulty score, keyword value...)

SKILLS : Good at mathematics

Good at mathematics

Fluent in English (daily interactions with international partners)

Advanced Excel skills. (Pivot, Query, Index & Match, Vlookup, Hlookup,...)

Experience in setting up and optimizing campaigns on Facebook Ads & Google Ads or other ad networks

Experience in using marketing tools. (Google keyword planner, Google analytics, Appsflyer, Firebase, Appannie, Facebook analytics...)

Experience in using project management tools & framework. (Trello, Asana, Jira, Scrum, Kanban,...)

Experience in using tools to analyze data. (Google Sheet, Data Studio, Power BI,...) - Basic SQL or Python skills

ABILITIES :

Logic & analytical thinking

Self-learning new things via internet

Manage to deliver result in the timely manner

Creative and independent in problem-solving

ATTITUDE : Data-driven mindset

Data-driven mindset

Carefulness and detail-oriented

Eager to learn and ready to apply new knowledge / skills

Optimize and automation mindset

Passionate in gaming industry and digital marketing

Highly self-motivation and self management

3. WHY YOU’LL LOVE WORKING HERE

Professional, creative working environment and talented teams, equal-opportunities & agile culture

Great facility to work. You will have a MacBook and extra high definition screens

Electrical standing desk for most comfortable seat

Remote work 12 days / Annual leave 12 days / Sick leave 2 days

Paternity Leave policy offers more than 10 days of Paid leave, not including days-off.

Remaining Annual leave will be transferred to the next working year

Premium health insurance package for you and your relatives

Annual health check-up at premium clinic

Interesting workout activities : gym / fitness, yoga, kick-boxing, football after work

Annual bonus and project bonus

Reward program for engaged activities and volunteering

Annual company trip & quarter team bonding activities

Happy hours and awesome parties

Development opportunity : sponsorship for training courses

With regular discussions, you will have a lot of opportunities to learn from experts in their fields

International opportunity to expose and grow

At least one abroad travels every year. We often send our elites to international conferences like GDC, WWDC, Google I / O.

  • to update the latest technology
  • Additional allowance & gifts for birthdays, giving-birth, weddings, illness, Mid-Autumn Festival, Lunar New Year, 1 / 1, 1 / 5, 1 / 6

    Pantry booster with food & beverages, game station & entertainment : PS4,...

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