Product Manager
Vietnam ,Ho Chi Minh,Vietnam,
6 ngày trước
  • Job facts
  • You will be responsible for planning, designing and implementing digital marketing strategy and relevant platforms and campaigns in DC.

    Essential Duties and Responsibilities : include the following (other duties may be assigned) :

  • Start with the WHY? to create and lead RDC Vietnam’s digital marketing strategy (goals, action plan, calendar, KPIs measuring efficiency & success) in alignment with business goals & objectives
  • Identify ways to build customer relationship via digital marketing resources (e.g. online web sites, social media, mobile applications, etc.
  • including partnerships with external parties

  • Execute multi-channel digital marketing strategies by building and maintaining the required infrastructure and tools (in partnership with the RDC APAC Regional team)
  • Collaborate strongly with the Sales & Marketing teams (including joint field visits) to build digital marketing initiatives synergistic with other promotional and awareness activities
  • Leverage RDC product and solutions portfolio and / or identify relevant external partners to develop creative and compelling digital marketing solutions, which can be successfully commercialized to third party customers (e.
  • g. public or private health insurance companies)

  • Track success of the digital marketing strategy by analyzing relevant metrics (e.g. usage), and determining the Return-
  • On-Investment of the digital marketing campaigns

  • Working closely with APAC and Global digital marketing colleagues, leveraging and adapting solutions already implemented successfully in similar markets
  • Be a pioneer of internal communication about digital marketing to motivate and create excitement
  • Liaising with external vendors and agencies to ensure that to meet the requirements and budget;
  • Organizing and implementing events like seminar, exhibition and congress etc. and tie in digital tools into offline events to make the marketing events more efficiently and right target audience
  • Responsible for various digital platforms like Website, e-commerce, facebook and working with other teams to create, polish and make it adaptive to digital promotion;
  • Working with marketing teams to generate, lead and track the open leads through online & offline campaign to make the marketing activities more effectively;
  • Coordinating or designing marketing promotion tools like gift, brochure or souvenir which should be ensured in accordance with Roche CI policy;
  • Realizing the delivery of each event within budget and schedule as well as with good quality;
  • Improving the efficiency of event management procedure by leveraging the knowledge and experience of process control, resources allocation, documentation, etc.
  • Effectively reviewing and evaluating each event conducted to understand the issues of event management and areas to improve.

    Continuously improving the innovation of events implemented.

  • Support Customer Service to strengthen after sale service include SOP, training sale and customer service on product
  • Analyze effectiveness and efficiency of current service process and propose appropriate improvement
  • Education and / or Experience

  • Bachelor degree and above in Marketing, Business Management, advertising
  • Digital working experience
  • MNC Pharmaceutical experience is preferable
  • At least 2 years’ experience of working in service related areas
  • At least 2 years’ experience in digital marketing, e.g. in consumer products, health insurance, pharma / medical device or related field
  • Strong proficiency in both English and Vietnamese (conversational & writing)
  • Other Skills and Abilities

  • Good knowledge of Digital marketing
  • Good understanding about product and marketing
  • Good time - planning and organized competency
  • Good communicate with customers, sale team
  • Confidence patient and maturity appearance
  • Good sense of customer oriented
  • Good working attitude include : team work accountability integrity
  • Demonstrated experience in project management
  • Develops and champions new ideas
  • Selects effective approaches to solving issues, based on business objectives
  • Understands what is needed to accomplish project objectives and establish appropriate goals
  • Determines and fulfills customers’ needs
  • Builds and maintains relationships and partnerships internally and externally
  • Excellent knowledge of Microsoft Office applications (Excel, Word, and PowerPoint, ) and digital tools
  • Good knowledge of Google Analytic, SEO, SEM, Adwords, Facebook, Email Marketing, Forum, and blog.
  • Skills in Photoshop, photography, video editing, website design, Graphic design would be an advantage.
  • Experience in ecommerce, email marketing, and social media.
  • Knowledge of the latest analytics solutions and methodologies
  • Strong understanding of current online marketing concepts and best practices.

  • Who we are At Roche, 94,000 people across 100 countries are pushing back the frontiers of healthcare. Working together, we’ve become one of the world’s leading research-
  • focused healthcare groups. Our success is built on innovation, curiosity and diversity.

    Roche is an equal opportunity employer.

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