Digital Marketing Specialist - Abbott Pharmaceuticals
abbot
Ho Chi Minh City, Vietnam
6 ngày trước

ROLES & RESPONSIBILITIES

1, Summary :

  • Department : Commercial Excellent
  • Reporting directly to : Digital Marketing Manager
  • Subordinate : NA
  • High frequency of interaction : Commercial Excellence, Marketing and Agencies
  • Working location : HCMC
  • 2, Core job responsibilities :

    Omni-channel Engagement :

  • Familiarity with digital health trends and multichannel / omnichannel engagement concept
  • Champion of tech and tools to execute omnichannel engagement with HCPs (e.g., website, webinar, email, SMS). A strong understanding of digital platforms to software to maximize customer experience across channels is a plus.
  • Analyze data (dashboards, campaign results, conversion rates, channel performance) to help shape omnichannel strategies.
  • Provide insights and key learnings to brand teams.

  • Analyze technology / platforms and landscape on an ongoing basis to support the deployment of current, identify and drive new ways of working to create differentiated customer experiences & shape future channel strategy
  • Design & run a research survey to identify the unmet customer needs (pre) & to measure the quality of customer engagement (post) : qualitative feedback, message recall, net promoter score, Rx intent, sales impact
  • Website management : Regular analysis and optimizations to brand websites. Collaborate with global and regional stakeholders to improve user experience on company websites and apps.
  • Understand CRM systems, database management, and data source - how is data collected, stored, and validated.
  • Support Medical, Marketing Sales, and Market Access Teams, as well as other functions in their multichannel projects
  • Build and maintain relations with global and regional functions necessary to support local MCE projects and activities
  • Control content Management System, complying with Digital policy and Affiliate SOP process.
  • Support Direct-to-consumer campaign :

  • Measure performance of digital marketing campaigns using a variety of web and app analytics tools (e.g. Google Analytics, Data Studio, Social listening, Digital Dashboard etc.).
  • Experience in media buying & e-commerce can be an added advantage.
  • MINIMUM BACKGROUND / EXPERIENCE REQUIRED

  • BS / BA Degree, Demonstrated broad marketing mix experience with expertise in all digital channels, 3+ minimum hands-on digital marketing experience, and / or IT programs, preferably candidates with digital / media agency background.
  • Take initiatives, have a growth mindset, and have strong problem-solving skills. Exemplary operational and process orientation.
  • Strong project management and organizational abilities. Ability to adapt to changing priorities and deadlines

  • Creative thinker who can generate innovative ideas and solutions and partner effectively with cross-functional stakeholders at various levels
  • Strong analytical skills to drive insights into the data.
  • Strong communication skills, written and verbal, across all organizational levels, experience in dealing with multiple and diverse internal stakeholders and interacting with business and technology partners.
  • Highly proficient in Excel and PowerPoint.
  • Highly proficient in English
  • MINIMUM EDUCATION REQUIRED

  • University degree in Marketing, Business Administration, Communication.
  • Báo cáo công việc này
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