The Role Responsibilities
Standard Chartered Vietnam seeks a talented and energetic Brand & Marketing Manager to join our marketing team. We are based in HCMC & Hanoi.
The Brand& Marketing Manager will lead, manage, and expand Standard Chartered branding and marketing (collateral, social media, company website, product demonstration, webinars, email campaigns etc.
and will work with the Product team (proposal development, strategize branding approach for products, and other activities as needed).
The ideal candidate is highly self-motivated, professional, and capable of managing their workload and prioritizing tasks in a fast-paced environment.
This is an excellent opportunity for an individual looking to join a dynamic growing company that provides a collaborative culture that fosters creativity, innovation, and continuous learning.
Build strategy, plan & execute and manage the performance of marketing campaigns / activities across all channels internally and externally, including above-the-line, below-the-line, activation, digital and social media, etc to help the marketing team achieve set KPIs and mainly focus on the Affluent segment.
Manage calendars and timetables / milestones towards the completion of campaigns / activities
Develop effective marketing communication plan, determine the appropriate mix of on-line and off-line campaign elements across marketing channels with supporting analysis / rationale
Continuously strive to improve the quality and effectiveness of all marketing communications
Collaborate with internal stakeholders and external partners to make data-driven decisions around what content to feature, which calls-to-action to place where, how and when to improve quarter after quarter through continuous testing and refinement
Implement testing methodologies on all elements of the digital marketing mix to improve conversion rates (content, message, medium, landing pages, offers, etc.
optimise campaign results, and measure impact
Manage / track marketing budget / spend and ensure efficiency and ROI on all marketing activities
Track the performance during & post campaigns / activities
Lead / work with agencies / vendors effectively to ensure timely delivery of work with high quality & meet objectives
Own and manage the whole process & deployment of campaign / project that this person is assigned.
Communicate results / report on marketing activities regularly and as required
Assist the CPBB Marketing Head, support other team members if needed
Master brand guidelines & familiar with the use of all the brand assets
Review competitors’ branding & marketing activities
Execute global brand campaigns in the local market context
Manage and execute local brand campaigns
Ensure consistent, clear and accurate client communications across businesses and segments
Ensure the good look of all POSM display (at branch / ATM / merchant, etc)
Maintain the brand guideline in online & offline channels.
CPBB Products : Consumer Segment; Brand
Regulatory & Business Conduct
Display exemplary conduct and live by the .
Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank.
This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
Lead to achieve the outcomes set out in the Bank’s Conduct Principles : Fair Outcomes for Clients; Effective Financial Markets;
Financial Crime Compliance; The Right Environment.
Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.
CPBB Segment, Sales & Management; and other related department, like legal, Compliance, SCM, Operation, etc.; Government Department.
Our Ideal Candidate
Degree / Diploma in Marketing or Business Administration
4-6 years relevant experience in brand & marketing (marketing & digital experience in financial services is an advantage)
2-3 years handle the event and apply for license with government.
Demonstrated ability to plan, prioritise and deliver on multiple projects under tight timelines
Confidence to defend and justify ideas / concepts to stakeholders for buy-in
End-to-end thought process, strong business acumen, combined with high levels of creativity
Able to work in a fast-paced environment of constant changeEffective communicator, with an eye for detail
Relentless focus on timely and high-quality execution
About Standard Chartered We're an international bank, nimble enough to act, big enough for impact. For more than 160 years, we've worked to make a positive difference for our clients, communities, and each other.
We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you.
You can count on us to celebrate your unique talents. And we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours.
When you work with us, you'll see how we value difference and advocate inclusion. Together we :
Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
Be better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.
Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations
Time-off including annual, parental / maternity (20 weeks), sabbatical (12 weeks maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum
Flexible working options based around home and office locations, with flexible working patterns
Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning
Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.
Recruitment assessments - some of our roles use assessments to help us understand how suitable you are for the role you've applied to.
If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process. Visit our careers website