KEY RESPONSIBILITIES :
Budgeting & Control : Contribute in-depth information and analyses on assigned area for the formulation of annual plans and budgets, execute approved operational plans and budgets,
Distribution / Sales : Act as unique PRVN point of contact for assigned outlets, in order to ensure achievement of sales objectives within assigned area
Implement annual portfolio and channel plans
Identify potentials (incl Onpremise & Offtrade), convince new outlets / customer, and negotiate standard contracts including sales prices / distribution channels.
Set and monitor monthly OnPremise + Offtrade targets, maintain and develop good relations with all outlet owners / manager / staff.
Joint planning and provide merchandising and business development recommendations / advices (learnt from the market best practise) to the outlets.
Ensure Contracted Outlets respectfully buy PRVN product from assigned suppliers (Champion / Preferred Partners) in the same region
Propose the list of trusted PRVN supplier to other outlets.
Business Information & Intelligence : In order to help ensure PRVN's continuous adaptation to market trends and innovative competition.
Keep active watch on market, competition, counterfeiting, wholesalers, retailers, customers and consumer trends.
Capture any relevant information on the Chatter platform.
Produce monthly Market and Competitor Movement report (distribution, new visibility or activation on any brand, PRVN vs.
competition positioning and market overview) in own area including On-premise & Off-trade.
Category Management : In order to ensure best adaptation of PRVN offer to each customer touch points.
Apply investment package (On-premise Service Pack) and activities guidelines and standards per type of On-Premise segment.
Assist Trade Marketing in testing new ideas of value added services to customers in own network.
Animation & Visibility : In order to develop consumption of loyal target consumers and ensure attraction of new consumers within assigned area..
Convince outlet owners to use allocated promotional budget, initiate ideas or implement Trade Marketing's ideas effectively.
Recommend and organize PRVN actions and / or animations (tasting, special price offers, FOC bottles, raffle / contest, theme nights, private nights).
Coordinate with Market Research in adhoc On-premise activation / regular consumer service at On-Premise outlets.
Coordinate upon Trade Marketing for larger scale projects (joint venture outlets activation, national promotion)
Coordinate Merchandiser team to ensure the standard visibility in assigned Off-Trade outlets.
Recommend and implement promotional actions for outlets (special packs, FOC bottles for display and presents...)
Fully understand the promotional guidelines from the doted line Off-trade, thence practically apply to the Off-trade outlets.
Sales Force Effectiveness : In order to optimize sales performance within assigned area.
With supportive system of PROS SFDC CRM, comply On-Premise call frequency standards as the following : standards (Outlet Visitation, Visitation checklist / information updated) Outlet creation & status updatesOutlet.
Outlet Visitation planVisitation achievement (GPS captured)Information checklist fulfillment reflect outlet’s capacity & operation (min 80%)
Manually comply Off-trade sales call frequency guideline created by doted line Off-Trade (as create new outlets, outlet visitation, update / record required information and fulfill the required reports).
Respect all sales operation processes & procedures (MCF, FOC, Sponsorship, Capsule collection, T&E)
Monitor and performance report level (incl On-Premise & Off Trade) of achievement of sales target.
Off-take report (PRVN & competitors (if any)).
A&P Report of A&P budget within assigned area.
Submit estimations for Sales forecasts.
Complete GMA sighting & Listing report