Product Marketing Specialist
Asus Technology (vietnam) Co.,ltd
Ho Chi Minh City, VN
1 ngày trước
source : Glints

Benefits

Great performance makes great income! To the team of ASUS, you will get

A Dynamic environment with positive teammates

Competitive income with 13th-month salary; quarterly bonus based on performance

Health insurance to protect your health

Company trip, annual health check

Job Description

1. Market intelligence - be the expert on buyers’ behavior & purchasing journey and understand the competitive landscape

2. Collaborate with product management and marketing manager to develop product positioning and messaging for target buyer personas

3. Develop a Go-To-Market plan (including key activities and budgets) for new product launch

4. Work with various teams (design, content, digital, product, sales) to implement planned MKT activities

5. Assess the effectiveness of the marketing programs on an ongoing basis

Tools knowledge required

Proficient in Microsoft PowerPoint and Excel

Full understanding of Google, Facebook, Instagram related boosting mechanism and content formats and KPI measurement

Google Adwords and Analytics, Facebook blueprints certification is a plus

Main skills

Understanding of Tech Industry and product-oriented person for Computers

Excellent communication & management skills to interact with colleagues, cross-functional teams, and third parties

Excellent organization methods and skills

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in social media and web analytics

Able to work independently & under pressure

Languages & Experience required

Mandarin is a plus

Bachelor’s degree in marketing, business, communication, or related field

At least 2 years experience as a Product Marketing / Brand Manager or similar role

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