Develops and implements annual plan of brand communications for the assigned corporate and product brands under the matser marketing & communications strategies
Provide creative direction & concepts to internal & external audience in line with marketing strategies and business goals
Work with concerned departments and advertising agencies to devise an external advertising campaigns that meets the corporate / marketing objectives and budget.
To cooperate with MKT & digital team to develop content for digital apps, website & social media
Liaise with global and concerned departments to develop the advertising for internal media among ABOs.
Monitor the effectiveness of the campaign.
Monitor and analyze the competitor’s advertising spending, trends and effectiveness.
Manage all business support materials of the responsible corporate and product brands ie Amagram, Newsgram, VFA-Nutrilite magazine, Starter Kit, new product launch BSMs, etc.
Coordinate with global, concerned departments and designer / third party agencies to produce product BSMs both for sales and free distribution including leaflets, brochures, DPS etc.
Conduct the appropriate survey and evaluate BSM sales performance for more improvement.
Assures adherence to all brand and style guides for art, copy within & across brands.
Assures that materials support global application and are implemented across appropriate markets
To cooperate with Technical Regulation for advertising licenses.
To handle job responsibilities by special assignments.
Work with other departments as a team to achieve the company’s targets in each special assignment.
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