Communication Manager
Amway Inc.
Ho Chi Minh city, VN
1 ngày trước
  • Develops and implements annual plan of brand communications for the assigned corporate and product brands under the matser marketing & communications strategies
  • Provide creative direction & concepts to internal & external audience in line with marketing strategies and business goals
  • Work with concerned departments and advertising agencies to devise an external advertising campaigns that meets the corporate / marketing objectives and budget.
  • To cooperate with MKT & digital team to develop content for digital apps, website & social media
  • Liaise with global and concerned departments to develop the advertising for internal media among ABOs.
  • Monitor the effectiveness of the campaign.
  • Monitor and analyze the competitor’s advertising spending, trends and effectiveness.
  • Manage all business support materials of the responsible corporate and product brands ie Amagram, Newsgram, VFA-Nutrilite magazine, Starter Kit, new product launch BSMs, etc.
  • Coordinate with global, concerned departments and designer / third party agencies to produce product BSMs both for sales and free distribution including leaflets, brochures, DPS etc.
  • Conduct the appropriate survey and evaluate BSM sales performance for more improvement.
  • Assures adherence to all brand and style guides for art, copy within & across brands.
  • Assures that materials support global application and are implemented across appropriate markets
  • To cooperate with Technical Regulation for advertising licenses.
  • To handle job responsibilities by special assignments.
  • Work with other departments as a team to achieve the company’s targets in each special assignment.
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