Senior Product Marketing Leader
Infinity Blockchain Labs
Viet Nam
11 ngày trước

Company Overview

Infinity Blockchain Labs (IBL) comprises of blockchain R&D experts, services, and products - is the ideal partner for exploring and implementing this breakthrough blockchain technology.

IBL is a visionary R&D company committed to advancing society with next generation solutions.

IBL focuses on forming alliances with established businesses and regulatory institutions across various industries, as well as fostering the growth of early-

stage blockchain projects. We are empowering Vietnam to become the global leader in blockchain research and development.

Job Overview

We are looking for a senior candidate with proven hands-on experience in Product Marketing (Full Product Cycle from MVP †Product Market Fit to Maturity) who will thrive in our interdisciplinary and collaborative environment and someone who wants to take ownership of their contribution to our organization.

Product Marketing Leader will be responsible for strategic planning, implementing and managing our overall product and services marketing strategy.

In addition, you will lead the team of marketers responsible for the marketing execution of the product marketing strategy.

You will also be responsible for implementing new product strategy by working closely with our product team and leading customer researches.

Responsibilities and Duties

  • Understand company products or a specialized product, understand the connection between company products;
  • Research, analyze and develop company products, products roadmap and translate the whole process into the company’s blueprints for Service / Product Marketing
  • Manage the marketing resource pool to execute the planned product marketing campaigns
  • Cooperate with other marketing / business development team (if needed) to develop feasible marketing plans and execution plans for the team and manage day-
  • to-day execution that meets market demands and suit with the company’s development plan

  • Plan and organize marketing functions and operations (product development, branding, communications etc.), and ensure they fit the company’s unique position
  • Look for new channels and distribution channels to enhance sales, business performance.
  • Follow and analyze market trends to find out the best products position or the niche market.
  • Develop product marketing strategies (pricing, advertising, product launching).
  • Craft compelling messages across marketing channels (landing pages, SNS, ad campaigns, events) to create an integrated message
  • Work with various teams (design, content, development, product, sales) to conduct strategies and create the best marketing materials.
  • Qualifications and Skills

  • Minimum 5 years of managerial experience in Product Marketing (ideally in IT, Technology or Startup firms)
  • Experience in market research and data analysis
  • Experience in growth-hacking and performance marketing is a plus
  • Analytical mind and strong quantitative skills
  • Understand interdependencies between technology, marketing process, operations and business needs
  • Demonstrable experience in developing effective strategies and business plans for all marketing aspects (branding, product promotion etc.)
  • English native level or similar
  • Familiar with product marketing tactics, product lifecycles and wide understanding of different marketing channels (e.g.
  • integrated marketing campaigns)

  • Sensible with trends and shift in the market
  • Required Attitudes

  • Growth mindset and positive attitude
  • Result-oriented and attention to details
  • Seeking new experiences and challenges for self-improvement
  • Organization skills & strategic thinking
  • Strong commitment to timely and accurate deliverables
  • The ability to work well under pressure
  • Strong critical thinking
  • Ability to work long hours with high workload
  • Highly-sensible with trends and market changes
  • Funeral support
  • Travel allowance
  • 13th month salary
  • Welcome lunch budget
  • Private Health Insurance
  • Yearly medical check-up
  • Monthly team building budget
  • Bonus (base on company policy)
  • Free blockchain training courses
  • All hands meeting monthly event
  • Incentives (base on company policy)
  • Reallocation allowance (per company request)
  • Engagements activities (Mother's Day, Children's Day, Tet,...)
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