Trade Engagement Executive - Da Nang
VINATABA – PHILIP MORRIS
Đà Nẵng, Việt Nam
5 ngày trước
source : Talent Network

Mô tả công việc

  • CONTRACTING AND MANAGING LOCATIONS :
  • Build relationships with retailers in order to maximize business
  • building (BB) opportunities.

  • Evaluate and identify potential of retail outlets covered, taking
  • into consideration sales volumes and / or engagement opportunities to

    reach of LA consumers to maximize VPM's brands presence through

    product availability, visibility and engagement activities.

  • Secure exclusive / primary visibility and availabity contracts with
  • identified outlets to establish BB platform in accordance to trade

    segmentation principles that are in line with brand and business

    strategies.

  • Continuously gather and update information of point of sales &
  • retailer to ensure relevance of VPM's investments

  • Coverage scope : assigned province
  • TERRITORY MANAGEMENT :
  • Manage territory through route planning, call frequency, numeric and
  • weighted coverage principles to maximize effective and efficient

    territory coverage

  • Ensure team's route compliance and executing quality calls during
  • visits in accordance with established in-call mission.

  • Ensure team ensures constant availability, visibility and product
  • freshness at all covered outlets.

  • Gather and report market and competitive intelligence to supervisor
  • regularly

  • Lead team on building retailer understanding, cosumer trends and
  • identify and maximize trade & consumer engagement opportunities.

  • Coverage scope : assigned province
  • TRADE ENGAGEMENT ACTIVITIES :
  • Lead the team and Implement, monitor and measure trade marketing
  • activities at outlet level (trade programs and PPOSM) to ensure the

    highest return of investment and is in accordance with VPM P&P and

    local regulations.

  • Propose, execute and measure territory specific programs (i.e.
  • outlet based, channel based or geographic based) programs in order to

    deliver sales volume and market share growth in line with the

    Region's business objective.

  • Execute trade and brand education to build retailer undertsanding
  • and advocacy towards VPM's brands and programs.

  • Gather and share relevant feedback from retailers in the territory
  • that support improvements in engagement activities and strategies

  • CONSUMER ENGAGEMENT ACTIVITIES & CONSUMER INSIGHTS :
  • Coordinate with Consumer Engagement team to deployment of
  • appropriate consumer engagement activities at outlets selected within

    the assigned territory and monitor the performance of the programs

    executed

  • Provide feedback to supervisor on the efficacy of programs executed,
  • performance of 3rd Party CE personnel

  • Gather and share relevant adult consumer insights observed in the
  • covered territory which has impact on purchasing behaviors to the

    relevant stakeholders

  • RELATIONSHIP BUILDING WITH KEY STAKEHOLDERS :
  • Develop and maintain strong business relationships with internal and
  • external stakeholders (3rd party Sales Reps, Wholesales Executive,

    Trade Strategy & Deployment Executives, Consumer Engagement

    Executives, Retailers and Retailer Staff) to ensure smooth

    collaboration to drive sales and market share growth within the

    territory.

  • COMPLIANCE & INTEGRITY :
  • Execute all business building activities in accordance to program
  • mechanics and guidelines provided

  • Ensure employee conduct is in compliance with VPM Br. Principles and
  • Practices & Local Regulations

  • Manage company assets and work-tools responsibly
  • Adhere to EHSS practices and standards
  • ORGANIZATION, HR & PEOPLE DEVELOPMENT :
  • Drive, guide / coach, engage, reward and develop team to increase
  • productivity, ensure performance against objectives and professional

    growth by creating a teamwork spirit and supportive environment.

  • Maintain a high standard level of motivation among BBR team through
  • effective field accompaniment, meeting style and appraisal of

    individuals.

  • Ensure that recruitment, development and training support are a
  • profession to a highly professional and effective organization

    according to company policies and procedures.

  • Identify On-the-Job training needs and arrange training accordingly.
  • Yêu cầu công việc

  • 2-3 year experience in Field Sales or Marketing; or similar role from
  • other FMCGs preferred

  • Technical skills - Proficient in MS Office (Excel, PowerPoint & Word)
  • Strong interpersonal skills and customer service orientation.

  • Ability to interface across functions and with internal and external
  • parties.

  • Appropriate English written and oral communication skills.
  • Self-starter whom does not needs to wait for direction to take
  • Phúc lợi

    Insurance, Travel opportunities, Health checkup, Training & Development, Salary review

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