Product Marketing Manager
Ho Chi Minh City, Vietnam
5 ngày trước

Job Description

  • Conduct market research, benchmarking and consumer studies to identify the game target audience and define its positioning, marketing pillars and USP
  • Create the game brand identity (title, packaging, tone of voice, marketing storytelling )
  • Manage promotional assets creation for your game (trailers, web assets, screenshots, store descriptions )
  • Build launch & yearly marketing plans relying on solid user insights and strategically aligned with product roadmap, with the objective of generating brand awareness and ultimately growing the player base
  • Optimize the game visibility and performances on the app stores, working hand in hand with the ASO Expert
  • Manage game & promotional assets approval with copyright owners (e.g. Universal, Disney, LEGO, etc.) if applicable
  • Create documentation and pitch for games.
  • Analyze the performances of your marketing campaigns and report to the production team, HQ & copyright owner
  • Participate in game development by making recommendations to improve user experience, engagement, retention, share-ability, and to better integrate in-game promotional events and marketing mechanisms
  • Collaborate with the user acquisition team to optimize the advertising campaigns targeting and assets
  • Oversee the Social Media & Community strategy, including through the direct management of the Game Community Manager
  • Qualifications

  • 3+ years in product marketing and ads, ideally in online entertainment products
  • Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole
  • Strong analytical skills with a meticulous mind
  • Creative skills (ads, videos) to brief Marketing assets and collaborate with artist
  • Creative spirit capable of creating innovative marketing programs that are result oriented
  • Strong leadership skills
  • Ability to work with a wide range of profiles (business, game design, analysts, etc.)
  • Advanced English level is a must
  • Great presentation & reporting skills
  • Good communication skills
  • Knowledge of Microsoft Office applications (Word, Excel, PowerPoint)
  • Báo cáo công việc này

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