Product Marketing Manager
Gameloft
Ho Chi Minh City, Vietnam
5 ngày trước

Job Description

  • Conduct market research, benchmarking and consumer studies to identify the game target audience and define its positioning, marketing pillars and USP
  • Create the game brand identity (title, packaging, tone of voice, marketing storytelling )
  • Manage promotional assets creation for your game (trailers, web assets, screenshots, store descriptions )
  • Build launch & yearly marketing plans relying on solid user insights and strategically aligned with product roadmap, with the objective of generating brand awareness and ultimately growing the player base
  • Optimize the game visibility and performances on the app stores, working hand in hand with the ASO Expert
  • Manage game & promotional assets approval with copyright owners (e.g. Universal, Disney, LEGO, etc.) if applicable
  • Create documentation and pitch for games.
  • Analyze the performances of your marketing campaigns and report to the production team, HQ & copyright owner
  • Participate in game development by making recommendations to improve user experience, engagement, retention, share-ability, and to better integrate in-game promotional events and marketing mechanisms
  • Collaborate with the user acquisition team to optimize the advertising campaigns targeting and assets
  • Oversee the Social Media & Community strategy, including through the direct management of the Game Community Manager
  • Qualifications

  • 3+ years in product marketing and ads, ideally in online entertainment products
  • Knowledge and passion for video games from hardcore gamers titles to casual social games, and entertainment as a whole
  • Strong analytical skills with a meticulous mind
  • Creative skills (ads, videos) to brief Marketing assets and collaborate with artist
  • Creative spirit capable of creating innovative marketing programs that are result oriented
  • Strong leadership skills
  • Ability to work with a wide range of profiles (business, game design, analysts, etc.)
  • Advanced English level is a must
  • Great presentation & reporting skills
  • Good communication skills
  • Knowledge of Microsoft Office applications (Word, Excel, PowerPoint)
  • Báo cáo công việc này
    checkmark

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    Nộp đơn
    Email của tôi
    Bằng cách nhấp vào "Tiếp tục", tôi đồng ý với neuvoo để xử lý dữ liệu của tôi và gửi cho tôi thông báo qua email, như được nêu chi tiết trong Chính sách bảo mật của neuvoo. Tôi có thể rút lại sự đồng ý của tôi hoặc hủy đăng ký bất cứ lúc nào.
    Tiếp tục
    Mẫu đăng ký