Marketing Analyst
PropertyGuru Group
Ho Chi Minh
1 ngày trước

Make A Real Difference At PropertyGuru.

Real Aspirations. Real People. Real impact.

At PropertyGuru Group, we believe that every person no matter what their circumstance should have a place to call home. That’s why we’ve been on a mission to transform how people find, finance, and own home across Southeast Asia over the last 13 years.

Voted by property seekers as Asia’s Most Influential Brand for Online Property Search , PropertyGuru enables real-world aspirations through digital transformation and constant innovation.

Every day, the work that we do has a real and positive impact on thousands of lives.

As an employee, you’ll be empowered by our community work culture, where everyone has the autonomy, support, and resources to do the best work of their careers.

As we evolve our journey to help people make confident property decisions, we stay true to our core values to guide the way we work and the decisions we make every step of the way : we own it and deliver it, we have fun, and celebrate success, we respect and care for each other, we push beyond good, and we create what’s next.

For a full listing of our jobs, visit .

Responsibilities

  • Work collaboratively to use data to positively inform and influence the business decisions at PropertyGuru
  • Use the data to create compelling narratives to help drive action. For example, why certain property listings get significantly higher page views than their peers?
  • What actions do consumers / users browsing on the property take before they zero in on the right property? These are some of the many questions that get asked of our data analyst team in PropertyGuru.

    These questions drive our product development decisions and inform and recommend action items for the marketing and advertising campaigns

  • Take part to evaluate and report the key business metrics for the businesses
  • You will spend time understanding the drivers of the metrics to help the stakeholders understand the potential reasons and hypotheses for the changes.
  • Some of these are related to the A / B experimentations that are performed on the users and products as part of their development

  • Since most of these analyses are driving important decisions, you will need to ensure that these analyses are repeatable and accessible to all with appropriate documentation
  • Analyze online user behavior, conversion data, customer journeys, funnel analysis, and multi-channel attribution
  • Create meaningful, visualized dashboards with insightful recommendations based on the tracked data of marketing performance across all channels
  • Prepare reports on a weekly, fortnightly and monthly basis to be shared with internal stakeholders, auditing team efforts, preparing competitive analysis, and identifying areas for improvement
  • What You Should Have

  • Knowledge of SQL is a must. You will need to write custom queries to pull data from BigQuery to support your analyses and hypothesis
  • Build clear and simple dashboards and presentations. We currently use Tableau and Looker for reporting and visualizations.
  • 3-6 years of industry experience in working with large-scale datasets
  • English language fluency is a must
  • Optional

  • Communicate clearly and effectively to cross-functional business partners of varying technical levels
  • Experience working with Google Analytics is a plus
  • Experience in Python, R, C++, Java, Go, Scala is a plus. This is not a must-have requirement, but good to have if you aspire to grow as a data analyst or eventually grow into a data science role
  • Bachelor's degree in IT or relevant field. Alternatively, lesser qualifications with strong experience in data analysis will also be considered
  • Báo cáo công việc này
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