Product Manager - Oncology
Zuellig Pharma Viet Nam
Hồ Chí Minh
3 ngày trước
source : Tuổi Trẻ

Mô tả Công việc

We are seeking for Product Managers in charge Oncology products.

This role will lead and manage marketing activities and sales performance to achieve / exceed the brand's objectives (target, P&L) nationwide quarterly, yearly through strategic planning, operation and execution, communication internal and external stakeholders, training development team with positive attitude and behavior.

1 . Marketing & Sales :

1.1. Strategic Planning :

  • Understanding market environment, customers, consumers competitors, through field visit, research, market intelligence, analysis tools to develop Brand Plan, Financial plan, SFE plan in short term and medium term.
  • Ensuring the brand objectives to achieve within the approved A&P resources by monitoring and analyzing it on monthly basis in coordination with finance and controlling.
  • Partnership development and build professional relationship with key stakeholders (internal and external)
  • 1.2. Operation and execution :

  • Managing the brand : propose and develop Unique Selling Point and Brand Positioning, Brand communications, Marketing and Sales tools quarterly.
  • Implementation & Tactics : Prepare marketing Mix and Implementation Plan including BTL / ATL activities
  • Forecasting : market base forecasting, manage stock issues.
  • Prepare and allocate target, incentive scheme aligned with brand objective, Commercial Solution Sales contest and manage payment on time
  • Managing Information gaps : Market research, assessing competitive activity
  • Closely cooperate with Multiline team to increase availability and coverage in Pharmacy Channel.
  • Develop and manage trade marketing network, sub-distributors, other partnerships in marketing and distribution Nationwide
  • Conduct market research (if requires) to enhance customer insights, recall message and brand healthy in market.
  • 1.3. QBR development :

  • Quarterly review : Define key issues and opportunities with valid assumptions, impact, actions, timeline.
  • Measure results, Evaluate, Propose & carry out corrective action.
  • Attend training / meeting / QBR meeting and events based on approved plan to make sure brand strategy and objectives are meet / exceed expectation.
  • 2. Internal and external Communication :

  • Cooperate with internal and external stakeholders to make sure that the planning and execution on target, on process, on time
  • Ensure field force understand the communication strategy and the action plan by providing them regular POA (Plan of Action) in a simplified / easy to understand version
  • Field works and field visit for brand execution, KOL development, Key decision makers in hospitals / Insurance / SOH, dual visit with Sales for coaching, market updates with actions.
  • Team management : recruitment, retention, motivation team and make sure staffs understand and execution daily activities with company policy, compliance, code of conduct.
  • Conduct Team meeting weekly, monthly, quarterly and submit reports on time with high quality.
  • Manage staffs’ payment on time and effectively based on market needs and brand objectives.
  • Promotional : develop brochures, gimmicks, materials, MIMS materials align with brand strategy, approved budget and allocate quarterly to team.
  • Cooperate with Hospital and Pharmacy Multiline team to drive tender, retailers, wholesalers support for business.
  • Close relationship with key contacts in principal to make sure both sides keep updating the expectation and alignment.
  • Contribute to Commercial Solutions on SOP, process, team building, share best practices and attend all required training / meeting locally and PRN.
  • 3. Training and development :

  • Cooperate with training, SFE, medical to organize quarterly refresh training about product knowledge, disease knowledge, SOP, CRM, Data base, update call Center (if any)
  • Involve and attend recruitment, retention, motivation, development process for team and Commercial Solutions team.
  • Involve New Product Development process and lead new product launch based on management approval.
  • 4. Working Attitude :

  • Self motivation and strengthen team spirit with good attitude and behaviors.
  • Willing to accept related organization changes if any (new brands, tasks, responsibilities )
  • Closely cooperate with cross-functional (hospital team, business support, IC, HR, BD to handle the business matter and explore business opportunities
  • Ready to support Line Managers / Head department on ad-hoc requirements (if any)
  • Yêu Cầu Công Việc

    University graduated related to pharmaceutical, marketing, or commercial are advantages. MBA profile is a plus.

    At least 3 - 5 years of experience in management position OTC (ATL / BTL), Pharma market knowhow

    Experienced in sales marketing management & brand management

    Good at presentation, time management and leadership skills

    Fluency in English (4 skills)

    Ability to work under high pressures and multi-tasks

    Thông tin khác

  • Hình thức : Nhân viên chính thức
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