Manager Brand Marketing and Content
Philip Morris International
Ho Chi Minh City, Vietnam
5 ngày trước

Philip Morris International (PMI) is one of the world’s leading international tobacco companies. Headquartered in New York City and listed on the New York Stock Exchange (NYSE : PM), the American company has a workforce of over 71,000.

We’re proud to be the first tobacco company to commit to a smoke-free future. It’s a monumental change one that touches every team in our company.

Join us, and you’ll have the opportunity to achieve great things, shape the future, and share ideas with some of the best minds in the business.

If your ambition matches ours, and you’re ready to build a smoke-free future with courage and curiosity, the opportunities are endless.

You can make an impact that will last for generations. Join us and #MakeHistory We are looking for : Manager Brand Marketing and Content Salary range : Competitive salary + excellent benefits Location : Ho Chi Minh city Reports to : Head of Marketing ROLE AND RESPONSIBILITIES

  • The manager of Brand Marketing and Content is the owner of the brand equity in the market.
  • Content Development and Management :
  • Define the local / market omni-channel content strategy and brand building approach
  • Create locally relevant and enduring brand communications and content, while applying global best practices in local content development
  • Develop, own and manage the execution of the market brand communication plan and editorial calendar
  • Continuously assess and monitor brand and product communications effectiveness (content, events, etc.) to optimize awareness, acquisition and retention, and NPS
  • Manage external marketing agencies, suppliers, and partnerships Event and Consumer Activation :
  • Identify key opportunities for local campaigns not included in the global marketing calendar - based on expertise and knowledge of the local trends and business environment
  • Create and organize impactful events to build and strengthen brand equity and drive brand awareness
  • Participate in the Marketing and Digital leadership team governance, and in commercial programs, projects, and initiatives by providing expertise on brand and content development (from idea generation to omnichannel execution) REQUIREMENTS
  • Expertise : at least 5-7 years of experience
  • Content creation, localization, and management
  • Integrated marketing communications planning
  • Brand Strategy and Positioning
  • Portfolio Strategy and management
  • Solid understanding of trade channels and digital engagement
  • Solid experience in 3rd party management : agencies, customer service
  • Understanding of Business & Financial Acumen, Consumer Knowledge, Insights & Analytics into Action.
  • Báo cáo công việc này

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