Consumer Marketing Head
Citigroup Inc
18 giờ trước


Role and Responsibility Provide the strategic direction on marketing based on customer insights, competition trends & business analytics, optimize the marketing budget to build strong top of the funnel awareness and preference to drive revenue and profit for the bank

  • Build the brand inside out and ensure that actual experience meets or exceed our external communication.
  • Work with the Customer Franchise head to create an over-arching brand and communication strategy and embed into organizational culture through Corporate Affairs and internal stakeholders
  • Champion the customer voice and bring the Citi brand and value propositions to life (in accordance with Regional and Global playbooks), to drive regional brand health and preference targets
  • Lead strategic marketing initiatives to establish and strengthen Citi’s position within the local market, in order to acquire prospective clients and engage the existing customer base
  • Partner with the business to build new marketing programs or adapt regional / global marketing programs, in order to drive higher revenue and client / product profitability
  • Ongoing monitoring of competitor and market trends to drive in-house and agency innovation
  • Develop metrics and post implementation reviews for each campaign and work through with stakeholders to continuously improve on the quality of each campaign and inform future strategies
  • Work closely with the Customer Experience team to garner insights from complaints, NPS tracking
  • Ensure alignment of the digital strategy with broader Customer Franchise strategies e.g. marketing playbook and product positioning
  • Skill sets :

  • Min 12-15 years experience
  • Proven track record in marketing and brand communication
  • Thorough understanding of insights and customer journeys is essential
  • Stakeholder management and reporting is a must have strength
  • Team building skills need to be extremely strong
  • Ability to multitask and work in a dynamic environment essential
  • Yes, 10 % of the Time

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