Consumer Marketing Head
Citigroup Inc
Vietnam
18 giờ trước

Description

Role and Responsibility Provide the strategic direction on marketing based on customer insights, competition trends & business analytics, optimize the marketing budget to build strong top of the funnel awareness and preference to drive revenue and profit for the bank

  • Build the brand inside out and ensure that actual experience meets or exceed our external communication.
  • Work with the Customer Franchise head to create an over-arching brand and communication strategy and embed into organizational culture through Corporate Affairs and internal stakeholders
  • Champion the customer voice and bring the Citi brand and value propositions to life (in accordance with Regional and Global playbooks), to drive regional brand health and preference targets
  • Lead strategic marketing initiatives to establish and strengthen Citi’s position within the local market, in order to acquire prospective clients and engage the existing customer base
  • Partner with the business to build new marketing programs or adapt regional / global marketing programs, in order to drive higher revenue and client / product profitability
  • Ongoing monitoring of competitor and market trends to drive in-house and agency innovation
  • Develop metrics and post implementation reviews for each campaign and work through with stakeholders to continuously improve on the quality of each campaign and inform future strategies
  • Work closely with the Customer Experience team to garner insights from complaints, NPS tracking
  • Ensure alignment of the digital strategy with broader Customer Franchise strategies e.g. marketing playbook and product positioning
  • Skill sets :

  • Min 12-15 years experience
  • Proven track record in marketing and brand communication
  • Thorough understanding of insights and customer journeys is essential
  • Stakeholder management and reporting is a must have strength
  • Team building skills need to be extremely strong
  • Ability to multitask and work in a dynamic environment essential
  • Yes, 10 % of the Time

    Nộp đơn
    Thêm vào ưa thích
    Loại bỏ khỏi mục ưa thích
    Nộp đơn
    Email của tôi
    Bằng cách nhấp vào "Tiếp tục", tôi đồng ý với neuvoo để xử lý dữ liệu của tôi và gửi cho tôi thông báo qua email, như được nêu chi tiết trong Chính sách bảo mật của neuvoo. Tôi có thể rút lại sự đồng ý của tôi hoặc hủy đăng ký bất cứ lúc nào.
    Tiếp tục
    Mẫu đăng ký