PERFORMANCE MARKETING (PPC FOCUS)
Kỷ Nguyên Vàng Consultants
Hồ Chí Minh
4 ngày trước
source : CÔNG TY TNHH TM DV KỶ NGUYÊN VÀNG

Chi tiết công việc

Tên công việc : PERFORMANCE MARKETING (PPC FOCUS) Mã công việc : Mô tả công việc :

The candidate will be responsible for A to Z performance marketing, including campaign strategy, execution, budget management and performance reporting across a number of channels.

Predominantly Google Ads and Facebook

Including but not limited to : Display, Social, Search (SEM / SEO), Affiliate, eDM and website analytics at advanced level with fast speed.

Daily Account Reviews of campaigns, keywords, audiences, impressions share, ad copy, ad creative, quality score, and other important account metrics

Keyword research and management to optimize bids (add PPC keywords and negative keywords)

Optimize bidding at keyword, placement, device, geographic, demographic, and other levels

Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)

Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates

Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators

Stay on top of performance marketing (search engine and PPC) industry trends.

Key Responsibilities

Campaign strategy and execution

Campaign performance reporting

Monitor budget and adjust bids to gain better ROI

Track KPIs to assess performance and pinpoint issues

Produce reports for management (e.g. dashboards)

Campaign management

Research and data analysis for new strategy

Maintain and improve existing campaigns (Australia)

Develop and implement new strategy and campaigns (New Zealand)

Yêu cầu công việc Yêu cầu chung : Số Năm Kinh nghiệm : 2 Cấp bậc tối thiểu : Bằng cấp tối thiểu : Cử nhân

Ideally 2 - 3 years of working experience

Good English communication skills written and verbal

Professional reporting

Substantial experience in performance marketing (PPC) and the ability to demonstrate this with key milestones achieved

Knows well about analytics & real-time insights (e.g. Google Analytics, Facebook Analytics, Google Trends, etc.)

Experience in international markets is preferred (particularly Australia)

Experience working with a range of budgets and ability to demonstrate the results

Experience with Google Analytics, Google Data Studio, Google AdWords, and Facebook Business

Functional experience with all channels of Social Media

Ability to identify new opportunities and strategies

Work cohesively with SEO team and strategy

Experience with Klaviyo, Shopify is plus

Understanding of digital marketing with strong analytical skills and data-driven, critical thinking

Understanding of tracking conversions, pixel, GTM

Research and problem solving skills

Excellent eye for detail

Must be self-motivated and capable of working alone and with a team

Must have a proactive attitude, a growth mindset and be open to change

Ability to prioritize and manage own workload

Highly organized, with strong time management and planning skills

Kỹ năng mong muốn : Thông tin chung Loại hình công việc : Toàn thời gian cố định

Theo hợp đồng / tư vấn

Địa điểm : Hồ Chí Minh

Quốc gia :
  • Việt Nam
  • Việt Nam
  • Ngành nghề : Quảng cáo / Tiếp thị / Đối ngoại

    Cấp bậc tối thiểu : Chuyên viên Độ tuổi : bất kỳ ->

    Mức lương : 18,000,000 - 20,000,000 Thông tin khác

    Báo cáo công việc này
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