[Highlands Coffee] - Store Marketing Executive
Highlands Coffee®
Hồ Chí Minh
1 ngày trước

Brief summary of job profile : The role’s mission is to convert target audience who exist in each store’s trade area, into guests.

This is done primarily through out-of-store activities that engage with and motivate the trade area traffic to visit the cafe.

Key Accountabilities :

  • Being responsible for driving traffic into stores on a daily basis.
  • Planning trade area activation developing and proposing activation ideas for both nationwide, city wide and district wide activation programs.
  • Trade area map : understanding and mapping the traffic generators of each trade area.
  • Managing and monitoring all Marketing activities which happened within trade area
  • Working with landlord, creating relationship with community to facilitate Marketing programs.
  • Managing and monitoring all Marketing POSM at stores
  • Working closely with Marketing team overhead to execute nationwide promotion.
  • Education / Training Qualifications

  • University degree, preferably with marketing focus.
  • Prefer Operation experience.
  • Experience

  • Experience in promoting / selling
  • Experience in retail desirable
  • Experience in planning, presenting
  • Knowledge of :
  • Selling
  • Selling
  • Creative development
  • Managing teams
  • Coordination of multiple projects
  • Skills (Ability to) :

  • React with speed (and sound judgment)
  • Analyze effectiveness of budget spend versus results
  • Deliver projects on time
  • Build solid relationships internally and externally
  • Operate as individual and in team environment
  • Excellent written and verbal skills in Vietnamese and English
  • Báo cáo công việc này

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